The Catch of a Lifetime
Say Goodbye to Short-Term Success with Shoppers It was the early 1980s. My grandmother wanted a new car,…
News November 4Latest in: Marketing
Are You Maximizing Your Virtual Inventory Strategy?
With a continuous supply of trades from new-car sales, as well as off-lease vehicles coming back onto the…
News November 4
Harnessing Good Economic Times: How to Maximize Profits Through Diversity in Auto Marketing
As auto marketers start gearing up for 2015, news from the car industry continues to be good: car…
News October 21
Closing & Golf: Same Strategies – Same Challenges
Closing is defined as everything you say or do that moves the sale forward. In golf, games are…
News October 21Four Important Buy/Sell Trends
Buy/sell activity in the first half of 2014 rose 75%, with private acquirers once again leading the industry.…
News October 17
Lead Tracking: Identify Your Future Customers and Learn How to Connect with Each One
Successfully connecting with your online leads is essential for ongoing growth. Many leads come in through your website…
News October 9
Technology as a Habit
I was recently asked to speak on the habits of highly effective office managers and controllers. Over the…
News October 9
3 Ways Technology and Transparency Are Transforming New Vehicle Retailing
It’s fair to say that the advent of new technologies and the rise of pricing transparency have forever…
News October 8
Applying Apple’s Sales Model to Your Dealership
There’s been a lot of buzz lately in regard to how to sell vehicles to Millennials. Yes, they…
News October 8
Why You Should Start Taking Millennials Seriously
Why you should start taking Millennials seriously, according to NPR. In the U.S., people born between 1980 and…
News October 8
