Applying Digital Marketing Strategies to Capture the Hispanic Auto Buyer
The Hispanic population continues to be a very attractive target segment for marketers and advertisers. There are many…
News December 17Latest in: Marketing
How Can You Inspire Evangelism in Both Your Customers and Salespeople?
Marketing always begins with the humble goal of getting the buying public to simply recognize that you exist.…
News December 17Volvo Will Try to Reinvent Auto Marketing With New Strategy
Volvo Will Try to Reinvent Auto Marketing With New Strategy, from Advertising Age. SVP Marketing Alain Visser Says:…
News December 16Scion Selects 3 Birds to Energize its Dealer Communications Program
Scion Selects 3 Birds to Energize its Dealer Communications Program, from Virtual-Strategy Magazine. Building on proven experience in…
News December 10Car Dealers Borrow Sales Strategies From Tesla
Car Dealers Borrow Sales Strategies From Tesla, from Insider Car News. It was only a matter of time…
News December 10Car buyers test-drive dealers on social media
Car buyers test-drive dealers on social media, from USA Today. “What’s it gonna take for me to get…
News December 10Here’s How GM Uses Social Data to Improve Cars
Here’s How GM Uses Social Data to Improve Cars, from Adweek. Brands employ Twitter and Facebook feedback in…
News December 10November Sales Pace at 17.20 Million-Unit Annual Rate
November Sales Pace at 17.20 Million-Unit Annual Rate, from F&I Magazine. November new-vehicle sales increased 4.6% to 1,302,043…
News December 10New Solution Helps Marketers Prevent Costly Violations of Consumer Privacy
New Solution Helps Marketers Prevent Costly Violations of Consumer Privacy, from LinkedIn Pulse. PHILADELPHIA, Dec. 9, 2014 /PRNewswire/…
News December 9Setting the stage for a “huge” December
Setting the stage for a “huge” December, from Automotive News. Plenty of incentive money left after Nov. sales…
News December 3
