How digital strategies draw auto shoppers onto the dealership floor
How digital strategies draw auto shoppers onto the dealership floor, from Crain’s Detroit Business. Dealerships for vehicles manufactured…
News December 31Latest in: Marketing
Three Ways To Minimize Discounts and Improve Front-End Margins
If dealers compare their current front-end gross profit averages in new and used vehicles to similar data five…
News December 30Utilizing Facebook for Digital Marketing Campaigns
In 2014, Honda declared that they would increase their digital advertising spend to 24 percent of their overall…
News December 30Ford May Be Sitting on a Digital Marketing Goldmine in Response to The Safety of its Vehicles
Ford May Be Sitting on a Digital Marketing Goldmine in Response to The Safety of its Vehicles, from…
News December 22Honda Gives Dealers Social Amp For Toy-Character Holiday Ads
Honda Gives Dealers Social Amp For Toy-Character Holiday Ads, from Forbes. Auto brands and dealers still have a…
News December 22Does Negotiating Cost Dealers Too Much?
Does Negotiating Cost Dealers Too Much?, from Wards Auto. Although people often say they disdain negotiating, the reality…
News December 22MIGHTY ECONOMIC ENGINE Study shows region’s auto dealers pump $2.3B annually in sales into economy and provide 3,300 full-time jobs
MIGHTY ECONOMIC ENGINE Study shows region’s auto dealers pump $2.3B annually in sales into economy and provide 3,300…
News December 22Volvo begins online car selling
Volvo begins online car selling, from USA Today. Volvo is beginning online car sales, the latest automaker to…
News December 22Expect $1 Billion in US Purchases by Public Dealer Groups for 2014
Expect $1 Billion in US Purchases by Public Dealer Groups for 2014, from Auto Remarketing. In the dealership…
News December 22Shaping consumer decisions by connecting digital and direct marketing
Shaping consumer decisions by connecting digital and direct marketing, from The Guardian. To offer customers the best possible…
News December 18
