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Latest in: Marketing

Setting the stage for a “huge” December

Setting the stage for a “huge” December, from Automotive News. Plenty of incentive money left after Nov. sales…

News December 3

Website Enhancements Aid Both Dealer and Customer, Says Strategist

Website Enhancements Aid Both Dealer and Customer, Says Strategist, from Wards Auto. David Winslow’s car-buying experience went pretty…

News December 3

Holiday Discounts Drive November Auto Sales

Holiday Discounts Drive November Auto Sales, from American International Automotive Dealers. Low gas prices and interest rates combined…

News December 3

Major Acquisitions Skyrocket U.S. Dealership Buy/Sell Activity – Up 89% Year-Over-Year

Major Acquisitions Skyrocket U.S. Dealership Buy/Sell Activity – Up 89% Year-Over-Year, from Business Wire.   Acquisition activity soaring;…

News December 3

Women’s Wednesday #20: Report: Top Sites Visited by Women When Buying a Car

Womens-Drivers.com, the leading dealer ratings and review site for Women buyers, conducts ongoing research through our Women’s Satisfaction…

News December 3

Black Friday Deals Could Siphon Some Auto Sales from December

Black Friday deals could siphon some auto sales from December, from Automotive News. Analysts predict SAAR will rise…

News December 2

Top 5 Ways to Increase Your Fixed Ops

Top 5 Ways to Increase Your Fixed Ops, from DealerSocket. When “fixed” means unchanging, it’s time to unfix…

News December 1

The Evolution of Digital Marketing

Today, dealers are more confused than ever before about their digital strategy. Their digital footprint looks fine from…

News November 28

Latino Car Buyers and the Golden Ticket

Everyone is looking for the Next Big Thing to help increase sales at the dealership. But finding that…

News November 26

Social Media 101: Twitter

Social Media 101: Twitter, from PowerSports Business. Twitter is popular in the social media world and should be…

News November 25