BMW’s December Surge Solidifies U.S. Luxury-Sales Leadership
BMW’s December Surge Solidifies U.S. Luxury-Sales Leadership, from Bloomberg. BMW boosted December sales 11 percent to hold off…
News January 7Latest in: Marketing
7 bad marketing habits to break in 2015
7 bad marketing habits to break in 2015, from Citi 97.3FM. I don’t know about you, but it…
News January 7As Gas Prices Fall, So Does Fuel Economy: Consumers Flock To Trucks When They See Low Prices At The Pump
As Gas Prices Fall, So Does Fuel Economy: Consumers Flock To Trucks When They See Low Prices At…
News January 7Auto dealers want to deal, analysts say
Predictions for 2015—and Beyond, from Journal-News. Is this week the best week of the year to buy a…
News December 31Predictions for 2015—and Beyond
Predictions for 2015—and Beyond, from Dealer Marketing Magazine. We’re at the start of a New Year, which is…
News December 31U.S. Auto Sector Tries to ‘Out-German the Germans,’ Says Cadillac CMO
U.S. Auto Sector Tries to ‘Out-German the Germans,’ Says Cadillac CMO, from Advertising Age. Uwe Ellinghaus keeps finding…
News December 31How digital strategies draw auto shoppers onto the dealership floor
How digital strategies draw auto shoppers onto the dealership floor, from Crain’s Detroit Business. Dealerships for vehicles manufactured…
News December 31Three Ways To Minimize Discounts and Improve Front-End Margins
If dealers compare their current front-end gross profit averages in new and used vehicles to similar data five…
News December 30Utilizing Facebook for Digital Marketing Campaigns
In 2014, Honda declared that they would increase their digital advertising spend to 24 percent of their overall…
News December 30Ford May Be Sitting on a Digital Marketing Goldmine in Response to The Safety of its Vehicles
Ford May Be Sitting on a Digital Marketing Goldmine in Response to The Safety of its Vehicles, from…
News December 22
