Top Website Problems That Are Costing Dealers Sales
A dealership’s website is often customers’ first contact point, with 75 percent reporting it significantly influences their decision…
News June 26Latest in: Marketing
From Lead to Loyalty: Building Trust Through Digital Retailing
The conversation about digital retailing in automotive has been running parallel to the actual adoption of it. Some…
News June 24
Boosting Online Visibility with TikTok Automotive Ads
TikTok has quickly emerged as a powerhouse in the automotive marketing world, turning car promotions into viral content…
News June 18
Tariff-Proofing: How Auto Marketers Can Educate and Inform Consumers Amidst Uncertainty
Mark Twain’s adage of “if you don’t like the weather, wait a few minutes” rings true to the…
News June 12
5 Must-Have Video Strategies for Dealerships
In recent years, video has emerged as a highly effective and increasingly preferred tool in digital marketing. Google…
News May 8
Be Seen, Be Remembered, Be the First Choice: Strategies for Increasing Brand Awareness
Brand awareness is the backbone of a dealership’s success. When customers recognize and trust your brand, they are…
News May 1
Driving Loyalty: The Power of Personalization in Automotive Sales
Personalization in marketing means tailoring every interaction to meet each customer’s unique needs and preferences. This approach is…
News April 24
Before the Bay: Why the Service Journey Starts Online
When I was asked to conduct a basic online overview of a manufacturer-affiliated service department, I approached it…
News April 21
Your Dealership Marketing Is Being Wasted. It’s Time to Reinvent How You Target the Right Customers
Dealership marketing has traditionally relied on whatever data was readily available, usually from a Dealer Management System (DMS).…
News April 11
TikTok’s Marketing Challenges: A Guide for Dealerships
When it comes to digital marketing for car dealerships, TikTok is often pointed out as the next big…
News April 9
