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DealerPoint: April 22-24, 2026

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Latest in: Marketing

Audience segmentation Auto Marketing Customer Experience Educating consumers Jim Johnson Tariffs VDX.tv

Tariff-Proofing: How Auto Marketers Can Educate and Inform Consumers Amidst Uncertainty

Mark Twain’s adage of “if you don’t like the weather, wait a few minutes” rings true to the…

News June 12
Auto Dealers Auto Dealership Sales automotive marketing dealership marketing Online Marketing video marketing
The best video strategies for auto dealerships

5 Must-Have Video Strategies for Dealerships

In recent years, video has emerged as a highly effective and increasingly preferred tool in digital marketing. Google…

News May 8
Auto Dealership brand awareness Brand Recognition Customer Engagement customer loyalty Referrals Showroom sales
Strategies to increase dealership brand awareness

Be Seen, Be Remembered, Be the First Choice: Strategies for Increasing Brand Awareness

Brand awareness is the backbone of a dealership’s success. When customers recognize and trust your brand, they are…

News May 1
automotive dealerships automotive marketing Automotive Sales Customer Experience Personalization video messaging

Driving Loyalty: The Power of Personalization in Automotive Sales

Personalization in marketing means tailoring every interaction to meet each customer’s unique needs and preferences. This approach is…

News April 24
Auto Dealership Customer Experience Customer Service web experience

Before the Bay: Why the Service Journey Starts Online

When I was asked to conduct a basic online overview of a manufacturer-affiliated service department, I approached it…

News April 21
Artificial Intelligence Auto Dealerships CDP Customer Data Platform Dealer Management System DMS OEM original equipment manufacturers

Your Dealership Marketing Is Being Wasted. It’s Time to Reinvent How You Target the Right Customers

Dealership marketing has traditionally relied on whatever data was readily available, usually from a Dealer Management System (DMS).…

News April 11
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TikTok Dealers United Justin Friend

TikTok’s Marketing Challenges: A Guide for Dealerships

When it comes to digital marketing for car dealerships, TikTok is often pointed out as the next big…

News April 9
Auto Dealerships digital marketing Google HubSpot personalized email videos video marketing Videos
Video Marketing

Mastering Video Marketing for Car Dealerships

Videos are revolutionizing digital marketing, offering businesses an engaging and effective way to connect with their audience. Statistics…

News April 4
advertising targeting auto marketers cookies creative messaging CTV Digital Advertising KPIs Sales Conversion third-party cookies

Cookies to Carrots: Why User Experience And Business Outcomes Are The Future of Marketing

As the third-party cookie crumbles yet again, the future of digital advertising measurement is somewhat uncertain with a…

News March 18
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AI Auto Dealers Lenders Informed.IQ Adine Deford

Driving the Future: How AI Is Transforming Auto Dealerships

Imagine a world where every customer walks into your dealership feeling understood and valued before they even speak…

News March 13