Why Social Trumps Search for Paid Inventory Shopper Traffic
It’s no secret I have never been a huge fan of PPC or Google Adwords. Don’t get me…
News July 1Latest in: Marketing
Upcoming Webinar: Discover Four Ways to Win Shoppers in the Age of Transparency
Today’s car shoppers have unprecedented access to information to support their car buying process. The availability of data and…
News June 30
Hiring Gen Y in Your Dealership
The Gen Y group ranges from their 20’s through early 30’s and are buying 27% of new vehicles…
News June 30
Stars Sell Cars: How to Manage Your Online Reputation
Do stars sell cars? No, I’m not talking about Matthew McConaughey and his popular Lincoln MKC commercials. If you’re…
News June 29
How To Engage Your Audience With Long-Form Content Marketing
Long-form content marketing is one of those Internet marketing buzz-phrases that gets kicked around quite a bit, especially…
News June 29
Content is Important, but there’s More to SEO than Building Pages
I’ve been pretty torn over the last few months. On one hand, I’m so pleased to see that…
News June 26
ADVERTISING: The Power of Resonance!
In a recent blog article by Randall Beard, President of Nielsen, North America, Mr. Beard revealed a startling…
News June 24
It’s Time to Get Bi-lingual
In April this year I had the pleasure of being part of the closing Keynote at Digital Dealer…
News June 24
Social Media In-House or Outsourced? The Positives & Negatives
Back when social media was catching fire like a gas station in a Michael Bay movie, everybody wanted…
News June 24
