Hiring Gen Y in Your Dealership
The Gen Y group ranges from their 20’s through early 30’s and are buying 27% of new vehicles…
News June 30Latest in: Marketing
Stars Sell Cars: How to Manage Your Online Reputation
Do stars sell cars? No, I’m not talking about Matthew McConaughey and his popular Lincoln MKC commercials. If you’re…
News June 29
How To Engage Your Audience With Long-Form Content Marketing
Long-form content marketing is one of those Internet marketing buzz-phrases that gets kicked around quite a bit, especially…
News June 29
Content is Important, but there’s More to SEO than Building Pages
I’ve been pretty torn over the last few months. On one hand, I’m so pleased to see that…
News June 26
ADVERTISING: The Power of Resonance!
In a recent blog article by Randall Beard, President of Nielsen, North America, Mr. Beard revealed a startling…
News June 24
It’s Time to Get Bi-lingual
In April this year I had the pleasure of being part of the closing Keynote at Digital Dealer…
News June 24
Social Media In-House or Outsourced? The Positives & Negatives
Back when social media was catching fire like a gas station in a Michael Bay movie, everybody wanted…
News June 24
Unlock 4 Phone Secrets to a Better Bottom Line
You probably think you know what it means to be good on the phone. It looks like your…
News June 24
Building Smarter Car Sales People and Why it is Imperative to the Future Economics of Your Business
Three Strategies to Build Lasting Relationships with your Women Buyers Today’s cars continue to become smarter as manufacturers…
News June 23
3 Easy Ways to Increase Your Customer Traffic
For most dealerships, attracting customers is the biggest barrier to success. The traditional customer-acquisition process is frustrating for…
News June 23
