Latest in: Marketing

Your Questions About Automotive Email Marketing Answered

Hiring Gen Y in Your Dealership

The Gen Y group ranges from their 20’s through early 30’s and are buying 27% of new vehicles…

Stars Sell Cars: How to Manage Your Online Reputation

Do stars sell cars? No, I’m not talking about Matthew McConaughey and his popular Lincoln MKC commercials. If you’re…

How To Engage Your Audience With Long-Form Content Marketing

Long-form content marketing is one of those Internet marketing buzz-phrases that gets kicked around quite a bit, especially…

Content is Important, but there’s More to SEO than Building Pages

I’ve been pretty torn over the last few months. On one hand, I’m so pleased to see that…

ADVERTISING: The Power of Resonance!

In a recent blog article by Randall Beard, President of Nielsen, North America, Mr. Beard revealed a startling…

It’s Time to Get Bi-lingual

In April this year I had the pleasure of being part of the closing Keynote at Digital Dealer…

Social Media In-House or Outsourced? The Positives & Negatives

Back when social media was catching fire like a gas station in a Michael Bay movie, everybody wanted…

Unlock 4 Phone Secrets to a Better Bottom Line

You probably think you know what it means to be good on the phone. It looks like your…

Building Smarter Car Sales People and Why it is Imperative to the Future Economics of Your Business

Three Strategies to Build Lasting Relationships with your Women Buyers Today’s cars continue to become smarter as manufacturers…