Digital Marketing: Google Analytics 101
Chances are your dealership has already signed up with Google Analytics. Why wouldn’t you? It’s free. But what…
News April 4Latest in: Marketing
Piggyback Power!
If you employ radio advertising in your marketing plan, 'piggybacking' 30-second spots can help you achieve greater value…
News April 4
Automotive Digital Marketer’s Problem: Diminishing SEO/SEM Returns
No, you’re not dreaming it. It is getting more expensive to attract the same amount of in-market shoppers…
News April 1
Results Driven Digital Marketing: Capturing Additional Service Revenue
According to the National Automobile Dealers Association (NADA), auto dealership service and parts sales in the U.S. grew…
News July 15
5 Ways to Sell More Cars on Social Media
Facebook has eclipsed its first decade in business and Twitter has joined it in the upper echelons of…
News July 15
5 Secrets To Getting Subscribers To Forward Your Emails
Social sharing gets a lot of attention — in large part, because it’s relatively easy to measure —…
News July 15
5-Step Guide to Generating Great Content Ideas
For many SEOs, content marketers, and writers, generating ideas for content is one of the most difficult tasks…
News July 15
Jump Off the VDP Bandwagon and Meet Your Highest-Value Visitors
Your analytics dashboard reports a healthy bump in visitors, SRPs, and VDPs – sounds like you’re in for…
News July 15
The Up-Tick of the Click: Putting the Rise of Cost Per Click into Perspective
It’s not surprising that digital media, as a percentage of total media consumption, officially surpassed TV in 2013.…
News July 15
Avoid the 5 Mistakes Dealers Make in Digital Marketing
Digital marketing is not only here to stay, it’s become a major chunk of annual marketing budgets. Automotive…
News July 14
