Don’t Post Pictures Of Your Customers Online Without Reading This
Businesses and marketers have received the message: visual content sells. One photo can speak volumes about a brand,…
News May 2Latest in: Marketing
When Does Customer Engagement End?
Adhering to the belief that “customer is king” means more than providing top-notch frontline customer service today. It…
News May 2
5 Ways to Figure Out What the Heck to Post on Facebook
Every time I meet with new clients or speak or do a workshop, someone inevitably asks me, “What…
News May 2
Should ROI Be Attached to Every Marketing Activity?
While I do believe that trying to seek out a specific ROI on every single activity can become…
News May 2
What The Latest Ad Words Change Means For You
Have you done a Google search lately and felt like something was off? Unless you fell victim to…
News May 2
Numbers Don’t Matter, Influence Does
The importance that people and brands place on follower counts or the impressions their content receives is grossly…
News April 28
Why Do Your Marketing Results Disappoint?
When I talk to dealers that are disappointed with their email and direct mail marketing results, my biggest…
News April 28
Public Relations: The New Home of Content & Social Media Marketing?
When most people think about what public relations agencies do, they picture media relations, industry exposure and...well...lots of…
News April 27
Social Media Is Too Important to Be Left to the Marketing Department
When customers need help, they expect companies to offer it quickly and through multiple social media channels —…
News April 26
How to Ask Customers for Reviews (and Actually Get Them)
How do you get a satisfied customer to become an online advocate? Columnist Brian Patterson offers tips on…
News April 26
