Should ROI Be Attached to Every Marketing Activity?
While I do believe that trying to seek out a specific ROI on every single activity can become…
News May 2Latest in: Marketing
What The Latest Ad Words Change Means For You
Have you done a Google search lately and felt like something was off? Unless you fell victim to…
News May 2
Numbers Don’t Matter, Influence Does
The importance that people and brands place on follower counts or the impressions their content receives is grossly…
News April 28
Why Do Your Marketing Results Disappoint?
When I talk to dealers that are disappointed with their email and direct mail marketing results, my biggest…
News April 28
Public Relations: The New Home of Content & Social Media Marketing?
When most people think about what public relations agencies do, they picture media relations, industry exposure and...well...lots of…
News April 27
Social Media Is Too Important to Be Left to the Marketing Department
When customers need help, they expect companies to offer it quickly and through multiple social media channels —…
News April 26
How to Ask Customers for Reviews (and Actually Get Them)
How do you get a satisfied customer to become an online advocate? Columnist Brian Patterson offers tips on…
News April 26
You Started a Blog, Now What? 6 Next Steps for Maximum Results
Doing something new is always uncomfortable. It elicits a whole range of emotions from fear and anxiety to…
News April 25
Why Dealer Marketing Campaigns Remain Highly Inefficient
LAWRENCEVILLE, Ga. – It seems like everywhere you turn, there is an immense amount of conversation and pressure…
News April 21
How to Sell Cars with Facebook
Sales Pros: If you’re not selling at least 2-6 cars off Facebook a month, you’re doing it wrong. Dealerships: Suppose…
News April 21
