Don’t Lead a Horse to Water: Soliciting Online Reviews without Fear
Consumers are going on the Internet and browsing reviews of your dealership in ever increasing numbers in order…
News May 23Latest in: Marketing
10 Questions to Ask When Hiring a Social Media Manager
At some point in time in your dealership's growth (and maybe that's now), it's likely you'll recognize the…
News May 23
5 Top Tactics to Build Stellar Customer Experience Prior to Sale
When does Customer Experience actually begin? Certainly, it’s in full force during the purchase transaction, but what many…
News May 23
Report: Women Car Buyers and the Top Automotive 10 Brands
In its first analysis of the top 10 car brands of 2015, Women-Drivers.com provides insights into women car…
News May 23
The Power of Service Drive Advertising!
In response to one of my previous articles for this magazine, I received an e-mail from a GM…
News May 23
How to Use Digital Marketing to Attract More Leads
Given the meteoric rise of social media, viral marketing, and social commerce over the last few years, it’s…
News May 20
How to Create Emotionally Appealing Inventory Videos
For dealerships that are considering video marketing, or in the early stages of developing their video marketing strategies,…
News May 20
4 Reasons Why a Video SEO Strategy Drives Buyers to Your Site
In 2019, video will make up 80% of all consumer Internet traffic, according to Cisco. If your dealership…
News May 17
SEO Marketing Spending Will Be Worth $80 Billion by 2020
Over the past few years, it’s no secret that Google has made dramatic changes to their algorithm in…
News May 17
Digital Natives Are Tired of Brands Shouting at Them: New Lithium Study Offers a More Productive Approach
Brands are eagerly trying to build trust and loyalty with consumers in the U.S. through social media, but…
News May 17
