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Conference & Expo: October 14 -15, 2025
DealerPoint: April 22-24, 2026

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Latest in: Marketing

YouWho? Why YouTube May Not Be Your Most Effective Video Marketing Option

As consumer touch-points in the car buying journey continue to increase, it’s ever more important to ensure that…

News June 6

Key Takeaways From Auto Industry for Marketers

The average consumer sees 5,000 pieces of promotional content per day, so getting drowned out in all the…

News June 2

The Best Way to Track Your Data

Building well optimized car dealer website is just a part of its success. Other non-less important thing is…

News June 2

Hey Dealerships – Your Ad Agency Is Laughing All The Way To The Bank

I should probably start with a disclaimer. This article is going to piss off other advertising and marketing…

News June 2

How Automotive Brands Are Blurring the Lines Between Digital & Reality

For most people, the experience of buying a car can be a long and laborious process. As research…

News June 2

3 Lessons the Automotive Industry Can Teach All Marketers

The automotive industry is innovative by its very nature, and in an age of increasingly digital consumer engagement,…

News May 31

Four Ways to Future-Proof Your Omnichannel Strategies

Technology can take a marketing strategy only so far. Here are some crucial steps to keep up with…

News May 31

5 Fresh Ways to Spring Clean Your Social Media Marketing

Nothing feels better than purging old stuff. But, it’s not always easy because we like to our stuff and…

News May 31

Why is Marketing Automation Superior to Plain Old Email Marketing?

Lots of automotive shops and car dealerships use email marketing to run special promotions, increase repeat customers and…

News May 27

Google’s Impending Changes to AdWords

Google recently made significant changes to its PPC (pay per click) ad serving platform with respect to how…

News May 27