Top 5 Ways Automotive Dealers Can Change Their Marketing Approach to Improve Customer Engagement in a Digital World
Today, consumers expect a 360-degree experience when it comes to shopping for a car, and engagement is critical…
News July 28Latest in: Marketing
The 5 Stages of Customer Engagement and How to Optimize Each One
Auto dealers shouldn’t treat an auto purchase as a one-and-done transaction. There is a lifecycle to consider, and…
News July 28
This Week in Social Media News: Week of July 25, 2016
Periscope has been busy adding new features, and users can look forward to checking out the latest, such…
News July 27
Social Media and Security: This Could Be Important!
These days, most companies have a social media presence. Some are healthy and vibrant, while others merely exist.…
News July 26
Can You Handle the Truth about Automotive’s Toughest Issues?
As a long time attendee of the Digital Dealer conferences, I have found that dealers on the front…
News July 25
Authenticity is Not for Amateurs: A Comparison of Failure and Success
I’m struck by the dichotomy of authenticity which consumers experience on a daily basis. It’s a constant question…
News July 25
69% of Executives Believe Social CEOs Boost Company Credibility
It’s important to get your dealership team involved at every level, from the very top all the way…
News July 22
Hard Facts: How to Take Responsibility for Your Business [VIDEO]
Let's get serious. Stop being so irresponsible with your business! Sure, you can look up to experts for…
News July 22
Video Marketing: Let’s Get Musical!
Quality video content can manipulate emotions and convey meaning far beyond the capability of written words or any…
News July 21
This Week in Social Media News: Week of July 18, 2016
Google recently announced improvements for YouTube ads, which will give retailers more control over the branding experience for viewers.
News July 19
