Canadians Find YouTube Ads 57% More Engaging Than TV Ads
We’ve been focused on the high level of consumer engagement with video, and we know it’s important to…
News October 21Latest in: Marketing
Fixing the Disconnect: How to Merge Digital Marketing and Floor Sales
Car shoppers would go to the dealer, hang out with the salesmen, test drive a number of vehicles…
News October 21
Foursquare Automotive Data Shows Value of Location-Based Customer Insights
Brands and marketers make lots of assumptions about their customers, about who they are, about the distance they’ll…
News October 21
Hard Facts: How to Optimize for Voice Search [VIDEO]
It's not enough to think about optimizing for desktop and mobile anymore. With voice search, Siri, Google Now,…
News October 21
#DDWNE Final Thoughts
This is my second time attending the Digital Dealer Workshop in Cherry Hill, NJ and the one word…
News October 21
How Facebook Ads Help Land the Customers You Want
If you’re staring at disappointing sales numbers from the past couple of months, the first thing I’d ask…
News October 20
Use Big Data to Take Business to the Next Level Without Big Problems
In the coming year, dealer principals, general managers, and marketing managers are going to be hearing more and…
News October 20
How to Find and Convert More Car Buyers with Digital Marketing
Most consumers today head to the internet to research their next car and the dealerships they will visit.…
News October 20
Communicate Your Dealership’s "Why" With Video
Great leaders and organizations inspire people because they are good at explaining why they do what they do.…
News October 20
Know Your Customers to Beat the Buy-From-Your-Couch Trend
One of the biggest challenges facing the automotive industry is the way consumers feel about buying cars. Their…
News October 19
