How to Eliminate the Cold Call
In the car business, everyone knows what a cold call is. For decades, the cold call has been…
News February 24Latest in: Marketing
The Rise of DIY Audience Marketing
Think of an auditorium filled with your customers. Thousands of people in one room. Some are customers from…
News February 23
There’s a new kind of ADD in Automotive – "Another Damn Dashboard"
When talking to dealers about measuring marketing results from their various vendors, I often hear them bemoaning the…
News February 23
Is Your Online Reputation Hurting Your Business
The way that car buyers are searching for and finding your dealership has changed. You can spend thousands…
News February 21
Leveraging Dealership Data to Improve Your Advertising ROI
Dealerships have traditionally saturated their market with TV, radio, and print ads without much insight to how these…
News February 21
Attribution 101
For as long as advertising has existed businesses have struggled with connecting the dots between advertising dollars spent…
News February 21
Come On – Does Video REALLY Sell Cars?
Technology has drastically changed the way businesses and auto dealers operate. Hey, think about it. It was not…
News February 16
How to Actually Integrate Vendors Into a Digital System That Works
Choosing the right vendors to help with a killer digital marketing strategy is a crucial, and sometimes painstaking,…
News February 15
Effective Marketing – Don’t Forget the Service Department!
While dealers spend a lot of money on marketing, often, most of that spend is directed at the…
News February 15
Think Tank Tuesday : Is Simplicity Better for Advertising? [VIDEO]
This week on Think Tank Tuesday, Paul goes through some of the titles of sales events that we’ve…
News February 15
