Four Simple Strategies to Accelerate Lead Conversion
What is your dealership's lead conversion rate? Specifically, how many of your leads turn into buyers? Industry benchmarks…
News April 4Latest in: Marketing
Using Cause-based and Community Marketing as a Competitive Advantage
Are you a dealer who’s tired of chasing customers who only want the bottom dollar and don’t seem…
News April 4
Search Takes on Its Next Frontier – Your Car
For the past century, technology and marketing have evolved in a symbiotic relationship, continuously elevating the human experience…
News April 3
THIEVES in Plain Sight!
Not THIEVES in the night...THIEVES in plain sight! The new world of digital splendor has produced a lot of…
News April 1
How Good Is Your New Car Game?
The most successful used car operators also consistently execute well in three phases of their game: They acquire…
News April 1
10 Qualities of a Remarkable Social Media Manager
With the increase of consumers preferring to use online channels for communication, it's crucial to devote attention to who…
News April 1
Hard Facts: Pin This to Your Marketing Strategy [VIDEO]
You’re not using your entire tool box. When developing a marketing strategy, most dealerships neglect certain tools and…
News March 31
A Simple Way to Test CRM Sourcing by your Salespeople
When it comes to marketing attribution, there’s one vital activity that even the most advanced algorithms and technology…
News March 29
Five Critical Micro-Moments for a Successful Video Marketing Strategy
In a recent study titled “Winning the Moments Before Your Dealership,” Google outlined five critical moments buyers encounter…
News March 28
Think Tank Tuesday : You’ve Been Focusing on the Wrong Analytics! [VIDEO]
So many times business owners focus on the conversion or lead factor of their analytics. While this provides…
News March 28
