Why Actionable Data is Better Than Big Data
For decades now, dealerships have gotten by with ‘self-reporting’ their financial performance, using very subjective methods and rarely…
News July 5Latest in: Marketing
Rage Against the Machine: Getting Your PPC Automation Straight
Pay per click or PPC advertising is a money generator, but how can we maximize the latest trends…
News June 28
How to Take Advantage of Social Media as a Car Dealer
It’s not a secret that car dealers spend lot of money on all types of marketing - from…
News June 27
Witt’s Wise Words: Inspect What You Expect [VIDEO]
In this quick reality check, Bill Wittenmyer shares the importance of testing (and retesting) customer experiences to ensure…
News June 22
How to Shoot Professional Quality Videos with a Smartphone
When dealerships first start their video marketing programs, one of the most common questions I am asked is,…
News June 22
LotParty Quick-Tip 29 : What % of Your Sold Should Be 0-30 Days Old? [VIDEO]
Lotpop will provide the people and processes for automotive dealerships to be more successful in todays market. There…
News June 22
Is Your Dealership’s Customer Experience Losing You Customers?
Your company’s reputation matters. This may be stating the obvious but the concept of the customer experience has become…
News June 21
Moving Metal: Bringing Together the Art and Science of Audience Targeting to Sell
Marketing pioneer John Wanamaker is credited with saying, “Half the money I spend on advertising is wasted; the…
News June 21
Success Secrets of Used Car Marketing
It’s been my good fortune as an ad guy to work with some of the most successful franchised…
News June 21
Dealership Marketers Have Everything They Need—Except Focus
Dealership marketing has changed drastically in the last decade. Dealers used to allocate their budgets across a limited…
News June 21
