How to Win the Mobile Moments AT the Dealership
Would you believe that according to a Placed Inc. / Cars.com study, 51% of car shoppers view web…
News August 8Latest in: Marketing
Car Segment Depreciation Level Increases
Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck…
News August 8
A Call to Fix Your Dealership’s Bottom Line
Your customers’ experience is immediately impacted by your callers’ journey, and making that journey a great one is…
News August 8
Breaking into the Top 100 Dealers List: A Unique Story of One Rural Dealer
Every car dealer dreams of sitting on top of their regional sales rankings. Some may also strive to…
News August 8
How to Use Facebook’s Powerful Targeting Capabilities
Never have we, as advertisers, had such granular capabilities that allow us to pick and choose who receives…
News August 8
The Key to Connection: Stop Following Up with Your Internet Leads Like It’s 2009
When is the last time you inspected your internet lead processes? Do you know what the content of…
News August 8
When It Comes to Customers Don’t Judge a Book by Its Cover
Almost every salesperson or manager that’s been in the business for a while has a story to tell…
News August 8
Database – Gold Mines or Bottomless Pits?
I know that mining your database can seem, well, overwhelming. Aren’t there services that will do that for…
News August 7
Screen vs. Screen: How to Bridge the Creative Gap from TV Commercials to Video Pre-Roll Advertising
For decades, television has been the ultimate advertising playground for car dealers. From crazy to conservative, from soft…
News August 7
Faster, Simpler, Easier is Going to Win
What can we learn from Amazon about streamlining the automobile purchase process? Let’s start with a far-flung example.…
News August 7
