The Key to Connection: Stop Following Up with Your Internet Leads Like It’s 2009
When is the last time you inspected your internet lead processes? Do you know what the content of…
News August 8Latest in: Marketing
When It Comes to Customers Don’t Judge a Book by Its Cover
Almost every salesperson or manager that’s been in the business for a while has a story to tell…
News August 8
Database – Gold Mines or Bottomless Pits?
I know that mining your database can seem, well, overwhelming. Aren’t there services that will do that for…
News August 7
Screen vs. Screen: How to Bridge the Creative Gap from TV Commercials to Video Pre-Roll Advertising
For decades, television has been the ultimate advertising playground for car dealers. From crazy to conservative, from soft…
News August 7
Faster, Simpler, Easier is Going to Win
What can we learn from Amazon about streamlining the automobile purchase process? Let’s start with a far-flung example.…
News August 7
UsedCarsforsale Domain Sells for Whopping $340,000
The domain usedcarsforsale.com, just recently sold for $340,000.00. This is the largest purchase of a domain name in…
News August 7
Survey Says: The Most Common Automotive Marketing Mistake Is…
Raise your hand if you love wasting as much money as possible. We don’t mean if you like…
News August 7
Your Dealership Social Strategy Guide
More consumers are turning to social media and online review sites than ever before to research automotive dealerships.…
News August 7
Are you Killing Customers Softly with the Same Old Song?
In a recent article Colin Shaw, a leading customer experience thought leader and author, details his car-buying experience…
News August 7
Attribution: Do Auto Dealers Really Know What’s Happening?
We asked dealers how they are adapting to new marketing measurement tools. Things have changed considerably with the…
News August 4
