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Conference & Expo: September 22-23, 2026
DealerPoint: April 22-24, 2026

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Latest in: Marketing

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How to Use Facebook to Sell your Inventory

Part 3 in a 4-part series In part 1 and 2 of this series I discussed merchandising and…

News August 21

Website Conversion 101: Banner Blindness

You’ve heard of the blind leading the blind, but maybe you haven’t heard of the blind ignoring your…

News August 16
Digital Dealer Conference News Main Featured

Using Consumer Data to Target, Personalize, Measure and Win in Automotive Marketing

It’s official: The days of “spray and pray” marketing of media—simply by demo and geography for Tier 3—are…

News August 16
Digital Dealer Conference News Main Featured

The Uncut Story Your CRM Can’t Tell You: You Can’t Win Without Knowing What You’re Losing

It’s hard to solve a problem you don’t know exists. Solutions become unreachable if you don’t know the…

News August 16

A Successful Rewards Program Should Not Be All About Rewards

Let’s face it, for every 10 businesses that exist, 9 have some sort of rewards program. While they…

News August 16
Digital Dealer Conference News Main Featured

The Best Service Experience: Back to Basics in a Digital World

A quarter of a century ago, before CSI and ROI were part of our mainstream vocabulary, before tablets…

News August 16

Hard Facts: Facebook Messenger 2.1 [VIDEO]

We need to talk — but when it comes to talking to our customers, we have to do…

News August 14
Main Featured

Think Tank Tuesday: Are You a Social Media Handyman? [VIDEO]

It’s one thing to have a shed full of tools, but knowing how to use those tools is…

News August 14
Main Featured

Witt’s Wise Words: BDC vs BFC

ELEAD1ONE partner Bill Wittenmyer explains the difference between a dealership having a Business Development Center versus a Business…

News August 14

#FreebieFridays – Being the Most Obvious Choice

In this Freebie Friday quick tip for Automotive Dealers, ELEAD1ONE Partner Bill Wittenmyer talks about how to get…

News August 11