When It Comes to Customers Don’t Judge a Book by Its Cover
Almost every salesperson or manager that’s been in the business for a while has a story to tell…
News August 8Latest in: Marketing
Database – Gold Mines or Bottomless Pits?
I know that mining your database can seem, well, overwhelming. Aren’t there services that will do that for…
News August 7
Screen vs. Screen: How to Bridge the Creative Gap from TV Commercials to Video Pre-Roll Advertising
For decades, television has been the ultimate advertising playground for car dealers. From crazy to conservative, from soft…
News August 7
Faster, Simpler, Easier is Going to Win
What can we learn from Amazon about streamlining the automobile purchase process? Let’s start with a far-flung example.…
News August 7
UsedCarsforsale Domain Sells for Whopping $340,000
The domain usedcarsforsale.com, just recently sold for $340,000.00. This is the largest purchase of a domain name in…
News August 7
Survey Says: The Most Common Automotive Marketing Mistake Is…
Raise your hand if you love wasting as much money as possible. We don’t mean if you like…
News August 7
Your Dealership Social Strategy Guide
More consumers are turning to social media and online review sites than ever before to research automotive dealerships.…
News August 7
Are you Killing Customers Softly with the Same Old Song?
In a recent article Colin Shaw, a leading customer experience thought leader and author, details his car-buying experience…
News August 7
Attribution: Do Auto Dealers Really Know What’s Happening?
We asked dealers how they are adapting to new marketing measurement tools. Things have changed considerably with the…
News August 4
#FreebieFridays – Building Authentic Relationships
In this Freebie Friday quick tip for Automotive Dealers, ELEAD1ONE Partner Bill Wittenmyer shares practical advice on how…
News August 4
