Making the Case for Used-Car Locates
In my nearly 25 years in the car business – 15 of them in car sales – I’ve…
News August 24Latest in: Marketing
What You Don’t Know CAN Hurt You
For decades dealers have been searching for an effective way to understand and quantify whether their large marketing…
News August 24
Conquesting is Critical in an Ever-Changing Industry
With new car sales in decline, fierce industry competition, and relatively indecisive consumers up to the point of…
News August 23
Traditional Versus Digital… It’s Time to End the Debate
As the landscape of automotive advertising changed, two camps have emerged: traditional marketing and digital marketing. This segmented…
News August 22
Text Messages: Google’s Wake-Up Call to Dealers
Texting is by far the most popular form of communication for consumers – especially with younger generations. However,…
News August 22
Used Car Dealers Flushing Leads Down the Toilet, The Question is Why?
A recent survey of 334 used car dealers by Dealer Control shows that only 19% actually responded to…
News August 21
The Role of Call Tracking in Automotive Marketing
When it comes to automotive marketing, the phone plays a bigger role than most assume. Cars will likely…
News August 21
Witt’s Wise Words: Is Your Dealership Texting? Yes, It Is. [VIDEO]
ELEAD1ONE partner Bill Wittenmyer shares why all dealerships are texting customers already – whether they know it or…
News August 21
How to Use Facebook to Sell your Inventory
Part 3 in a 4-part series In part 1 and 2 of this series I discussed merchandising and…
News August 21
Website Conversion 101: Banner Blindness
You’ve heard of the blind leading the blind, but maybe you haven’t heard of the blind ignoring your…
News August 16
