Does Your BDC Leverage Lead Data to Increase Sales?
In the early days of internet lead departments, BDC representatives held the ultimate leverage: knowledge. Dealership websites presented…
News August 9Latest in: Marketing
5 Tips to Getting Your Customers to Sing Your Praises Online
According to a study by The Nielsen Company, 74 percent of consumers turn to review sites to find…
News August 9
Clicks for Cars: How AI and Machine Learning are Revolutionizing Automotive Marketing
A recent article titled Is Your Dealership Taking Advantage of AI? in Dealer magazine asked the important question,…
News August 9
Transforming Your Digital Approach with Video: Insight from Google and Facebook
Who would you select if you had an opportunity to spend time with senior members of any company?…
News August 9
Wake Up and Smell the Change! What You Can Learn from Retail-Industry Leaders
When it comes to adopting new technologies, the automotive industry is typically slower than other leading industries. This…
News August 8
Multi-Touch Attribution: Considering the Whole Customer Journey
Stop me if you’ve heard this one before: As the number of available marketing and advertising channels has…
News August 8
Negative Reviews: How to Prevent, Improve, Resolve or Remove
Your online reputation has a direct impact on your bottom line. What are you doing to manage it?…
News August 8
4 Essentials of Digital Transformation in Auto Retail
If you need convincing that digital transformation is real, just take a look at the evolution in the…
News August 8
How to Win the Mobile Moments AT the Dealership
Would you believe that according to a Placed Inc. / Cars.com study, 51% of car shoppers view web…
News August 8
Car Segment Depreciation Level Increases
Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck…
News August 8
