Using Consumer Data to Target, Personalize, Measure and Win in Automotive Marketing
It’s official: The days of “spray and pray” marketing of media—simply by demo and geography for Tier 3—are…
News August 16Latest in: Marketing
The Uncut Story Your CRM Can’t Tell You: You Can’t Win Without Knowing What You’re Losing
It’s hard to solve a problem you don’t know exists. Solutions become unreachable if you don’t know the…
News August 16
A Successful Rewards Program Should Not Be All About Rewards
Let’s face it, for every 10 businesses that exist, 9 have some sort of rewards program. While they…
News August 16
The Best Service Experience: Back to Basics in a Digital World
A quarter of a century ago, before CSI and ROI were part of our mainstream vocabulary, before tablets…
News August 16
Hard Facts: Facebook Messenger 2.1 [VIDEO]
We need to talk — but when it comes to talking to our customers, we have to do…
News August 14
Think Tank Tuesday: Are You a Social Media Handyman? [VIDEO]
It’s one thing to have a shed full of tools, but knowing how to use those tools is…
News August 14
Witt’s Wise Words: BDC vs BFC
ELEAD1ONE partner Bill Wittenmyer explains the difference between a dealership having a Business Development Center versus a Business…
News August 14
#FreebieFridays – Being the Most Obvious Choice
In this Freebie Friday quick tip for Automotive Dealers, ELEAD1ONE Partner Bill Wittenmyer talks about how to get…
News August 11
Facebook Wheels: The Ultimate Cyber Car Lot
Frankly speaking, when and if the selling of cars via social media gets real traction it will be…
News August 10
Interaction is Key: 5 Inventory Web Display Best Practices
(Part 2 of a 4-piece blog series on vehicle merchandising) Continuing this vehicle merchandising best-practices series, I would…
News August 10
