Dealer Magazine Interview: Brian Benstock, GM and VP of Paragon Honda, Paragon Acura
Brian Benstock is the General Manager and Vice President of Paragon Honda and Paragon Acura. Since 1982, he…
News September 1Latest in: Marketing
Your BRAND is Either Growing…or You’re Going!
Eleanor Roosevelt is credited with the quote: “Yesterday is history, tomorrow is a mystery and today is a…
News September 1
Out-Think, Don’t Out-Spend Your Competition
In the new car business, it’s conventional wisdom that bigger is better. Dealers with the biggest ad budgets,…
News September 1
Black Book Insights on Impact from Hurricane Harvey
As the city of Houston and surrounding regions continue to cope with the devastation caused by Hurricane Harvey,…
News August 31
Consumer Attention Spans Are… SQUIRREL!
If you haven’t already noticed, human’s attention spans, in general, are decreasing. A deluge of short soundbites, marketing…
News August 31
Traffic Attribution vs. Sales Attribution: What’s the Holy Grail of Marketing Measurement?
Part 1 of a 2-part blog discussing the value and pros and cons of Traffic vs. Sales Attribution…
News August 31
Think Tank Tuesday: What Are You Focusing On?
“We sometimes miss the fruit of our hard work due to focusing on the wrong things”. Yes were busy…
News August 30
Interaction isn’t ALL you should Measure: Pay Attention to What’s Working!
(Part 4 of a 4-part blog series on vehicle merchandising) In the past 3 blogs in this series,…
News August 30
Third Party Tools Are Slowing Down Your Site. Here’s How to Fix It.
Your site is, in today’s technological age, the first thing most of your customers see. Site visitors become…
News August 29
How to Win in Any Market: 3 Rules Top Dealerships Live By
We all know that achievement-oriented individuals and companies dominate the auto industry. We all want to win, and…
News August 29
