You Need to Know These Key Digital Strategies
This year, the number of smartphone users worldwide is expected to reach 2.32 billion.1 Because of this, your digital…
News October 4Latest in: Marketing
One Small Way to Slay the Recall Dragon
With the influx of recalls, two of the biggest challenges for manufacturers and dealers are locating vehicle owners…
News October 4
How to Make Videos That Stand Out
LAS VEGAS — Before dealerships invest in TV campaigns, they should consider testing video ideas on less costly…
News October 3
Challenging Myths: Auto Dealership Lead Performance Reports
Research for my upcoming book “Who Sold It?” included asking Marketing Managers and General Managers how they evaluate…
News October 3
Why Rich Information is Critical to VDPs
SpinCar CEO Devin Daly explains why providing as much vehicle information as possible on a VDP is critical.
News October 3
Witts Wise Words: Most Crucial 4Q E-Mail Campaigns
In this episode of Witt’s Wise Words, Bill Wittenmyer shares the most crucial campaigns dealers should be focusing…
News October 3
Customer Acquisition Can Be More Effective When You Spend $0
Customer retention is typically much less expensive than customer acquisition. However, with the advent of the internet, consumers…
News September 29
It’s Time to Address the 10,000-Ton Elephant in the Room
Why are you paying Google to drive traffic to your site? The automotive industry wastes billions on paid…
News September 28
Website Conversion 101: In-Site Search Options
When users visit your dealership’s site they want to get right to the point. They want to know…
News September 27
The Science of Shopping vs. Buying: 5 Ways to Walk Women Car Buyers Into Assuredness
Everyone knows what an adrenalin rush feels like. This excitement accompanies women onto the dealership floor, as they…
News September 26
