Traffic Attribution vs Sales Attribution: What’s the Holy Grail of Marketing Measurement?
Part 2: Sales Attribution In part 1 of this series, I discussed Web Traffic Attribution, how that works…
News September 11Latest in: Marketing
Solving the Disconnect: Your Dealership’s Many Systems and Teams
There has been a lot written about the “car buyer’s journey,” the path that a shopper takes in…
News September 8
Freebie Fridays: Change Your Perspective
Want to change your sales results? In this Freebie Friday quick tip, ELEAD1ONE Partner Bill Wittenmyer shares an…
News September 8
How Used Car Dealers are Getting Mileage Out of Social Media
Used Car Dealers Using Instagram, Twitter, and Facebook to build trust and community linkage. Although most franchise dealers…
News September 7
Witt’s Wise Words: Is There Brand Loyalty Anymore?
In this week’s Witt’s Wise Words, Bill Wittenmyer discusses whether brand loyalty still exists.
News September 5
How Car Sellers Can Use Free Data from Their Store’s Website to Make More Money
When it comes to finding ways to make more money, Good Car People understand the power of utilizing…
News September 1
A Fresh Look at Valuing Reinsurance Cash Streams
Finance and insurance (F&I), and associated reinsurance programs, have long played an important role in the profitability of…
News September 1
12 Questions to Answer for Social Media Success
Put 20 people in a room and ask them, “What is social media success?” With the overabundance of…
News September 1
Dealer Magazine Interview: Brian Benstock, GM and VP of Paragon Honda, Paragon Acura
Brian Benstock is the General Manager and Vice President of Paragon Honda and Paragon Acura. Since 1982, he…
News September 1
Your BRAND is Either Growing…or You’re Going!
Eleanor Roosevelt is credited with the quote: “Yesterday is history, tomorrow is a mystery and today is a…
News September 1
