The Next Evolution of Social Marketing
When social media marketing burst on the scene nearly a decade ago, just about every dealership immediately piled…
News October 6Latest in: Marketing
Your DMS and Recalls
Last year was a record year for recalls; over 50 million vehicles had recalls with over 900 different…
News October 5
The Marketing Tune-Up That Turns Inbound Shoppers into Customers
Not too long ago, a customer’s first step when considering a car purchase was a trip to the…
News October 5
Video: An Essential Part of Your Digital Toolkit
One of the many strengths of digital advertising is the broad range of possibilities it covers as a…
News October 5
Why Dealerships Must Embrace the Concierge Economy
It was a movie scene that predicted the future. In the 2002 blockbuster film Minority Report, Tom Cruise…
News October 5
Tell Your Story!
First, a couple of thoughts: If you don’t have a ‘brand’, you are just a retailer of a…
News October 5
You Need to Know These Key Digital Strategies
This year, the number of smartphone users worldwide is expected to reach 2.32 billion.1 Because of this, your digital…
News October 4
One Small Way to Slay the Recall Dragon
With the influx of recalls, two of the biggest challenges for manufacturers and dealers are locating vehicle owners…
News October 4
How to Make Videos That Stand Out
LAS VEGAS — Before dealerships invest in TV campaigns, they should consider testing video ideas on less costly…
News October 3
Challenging Myths: Auto Dealership Lead Performance Reports
Research for my upcoming book “Who Sold It?” included asking Marketing Managers and General Managers how they evaluate…
News October 3
