Is Your Service Marketing Budget out of Whack?
Is your service marketing budget out of whack? And if so, what’s the right number? There is a…
News October 13Latest in: Marketing
BLACK BOOK DATA SHOWS MOST VEHICLE VALUES STRENGTHENING FOLLOWING HURRICANE REPLACEMENT ACTIVITY
LAWRENCEVILLE, Ga. (October 12, 2017) – According to Black Book® data, the average price of a used vehicle…
News October 12
The Power of UX Design
Why the Automotive Industry Needs to Prioritize Creating a Seamless Digital Experience Over the last year, we’ve seen…
News October 12
Dealership Managers Were Set Up to Fail
As I prepare my keynote address for an upcoming conference it became clear to me that unless I…
News October 12
4 Tips to Tackle Troubling Used-Vehicle Trends
I’m not sure we’ve ever been here before. By “here,” I mean a market where we face two…
News October 11
How to Attract More Customers with Cross-Device Remarketing
Consider this – an inside perspective of the customer buying process. It’s 8:00 am. Maybe you’re just now…
News October 11
Spending Time: A Look at 5 Places Where Mobile Traffic Leads
The smartphones and mobile devices today are far more powerful than the computing power of the room-size machines…
News October 11
When Was the Last Time You Watched A Video?
As consumers, it’s easy to immerse ourselves in endless video content. However, as business owners and marketers, we’re…
News October 11
Back to Basics in a Digital World
Director of Professional Services Stephen Coambes explains what “Back to the Basics in a Digital World” means and…
News October 11
Used Car Market Insights: SUV Depreciation Increases a Little
Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck…
News October 10
