The Internet & Phones Are the NEW “Showroom” … Your Cheese Has Been Moved
When I first entered the automotive sales industry in 1999, my sales manager at the time gave me…
News November 28Latest in: Marketing
Four Things You Should Never Do When Redirecting
Whether you’ve moved your site to a new domain or are testing out a new update, you will…
News November 28
Three Ways You Can Improve the Car-Buying Experience
The car business can be a great way to make a living. But, for every car you sell…
News November 27
Witt’s Wise Words: Winning Over the Modern Customer
Bill Wittenmyer shares how dealerships can win over the modern customer in this week’s installment of Witt’s Wise…
News November 27
Competing Against Nothing
When asked “who are your competitors in service?” most franchise dealers answer, “independent repair shops,” and state that…
News November 21
Are Dealers Really Ready for Multi-Touch Attribution?
First, let me be clear in saying that Multi-Touch Sales Attribution is still the Holy Grail of marketing…
News November 21
Sometimes It’s the Small Things that Matter Most
In building customer loyalty, one of the first things that comes to mind is the customer experience. Many…
News November 21
Hurricane Winds Create Windfall for Car Dealers
Along with 180 mph winds, flood damage, home destruction, and disease, Hurricane’s Harvey and Irma were also the…
News November 16
Marketing vs. Content: It’s a Matter of Perspective
In a world filled with noise, companies large and small are competing for consumer attention. Your message needs…
News November 15
Putting the “R” Back in CRM
Too often, CRM and direct marketing are used interchangeably. In so doing, focus on the “relationship” part of…
News November 15
