Competing Against Nothing
When asked “who are your competitors in service?” most franchise dealers answer, “independent repair shops,” and state that…
News November 21Latest in: Marketing
Are Dealers Really Ready for Multi-Touch Attribution?
First, let me be clear in saying that Multi-Touch Sales Attribution is still the Holy Grail of marketing…
News November 21
Sometimes It’s the Small Things that Matter Most
In building customer loyalty, one of the first things that comes to mind is the customer experience. Many…
News November 21
Hurricane Winds Create Windfall for Car Dealers
Along with 180 mph winds, flood damage, home destruction, and disease, Hurricane’s Harvey and Irma were also the…
News November 16
Marketing vs. Content: It’s a Matter of Perspective
In a world filled with noise, companies large and small are competing for consumer attention. Your message needs…
News November 15
Putting the “R” Back in CRM
Too often, CRM and direct marketing are used interchangeably. In so doing, focus on the “relationship” part of…
News November 15
Freebie Fridays Choose a Partner, Not a Vendor with Bill Wittenmyer
Are your vendors truly partners or are they just out to take your money? In this Freebie Friday,…
News November 10
Master Video Fundamentals Before Going Social
When I talk to dealers about video marketing, one question I get asked a lot is “What about…
News November 9
The Data Doesn’t Lie: Shocking Discoveries In Automotive Attribution
By Steve White and David Metter One of the hottest topics for dealers today is attribution – and…
News November 7
What’s your SMS strategy?
Have you considered utilizing a mobile SMS campaign? Companies like Warby Parker and Chipotle have developed SMS marketing…
News November 3
