Amazon Is Coming: How Auto Dealerships Can Win
When the history of retail in the digital era is written, the calculus in defining winners and losers…
News January 5Latest in: Marketing
Mystery Solved: Someone Created More GMB Listings For Your Dealership
A Toyota dealer called me this week to ask what I thought was a simple question. The eventual…
News January 5
Are Autonomous Vehicles the Future of Automotive Marketing?
If you backtrack through the history of advertising and marketing, you’ll find it’s always been about pushing the…
News January 4
How to Use Social Media to Engage Shoppers at Every Stage of the Funnel
The experts agree: a good social media strategy promotes your dealership’s image as a friendly neighborhood store. Right?…
News January 2
Hard Facts: Advertising Budget: How Are You Allocating (2018)
How are you allocating your advertising budget? Are you focusing too much on your efficiencies and not enough…
News January 2
Hit it and Quit it – A True Love story of a Vendor and Dealer
The vendor/dealer relationship is a critical one. Sometimes it is a one sided relationship and ends up being…
News January 2
Bots Help the Grinch Steal Christmas
A trending technology is the use of bots in customer service. While bots can certainly help companies manage…
News December 29
The Untold Story of Missed Service Opportunities
When it comes to increasing service revenue, there is no shortage of areas to consider – improving process…
News December 27
Hard Facts: Is Your Marketing Strategy Practical?
Before you go and strategize campaigns that involve AR, VR, and the latest technology, make sure your campaigns…
News December 22
When Using Customer Data, Don’t Be Creepy!
When it comes to providing the ultimate customer experience, can technology go too far and instead, backfire by…
News December 22
