Disrupting the Buying Cycle: Turning Service Leads into Sales Dollars
If you look at the data, the expert analysis, and the firsthand accounts of dealers themselves, it’s undeniable…
News December 5Latest in: Marketing
What Your Dealership Can Learn from Carvana
If you mention the name “Carvana” to most people in the auto industry, they will probably respond with…
News December 5
Rethink How to Market with Facebook and Instagram
When I mention Facebook and Instagram to dealers, I often get the eye roll reaction. It’s understandable. For…
News December 5
6 Reasons to Do an Annual Social Media Policy Review
We are nearing the end of the year and you know what that means…it’s time to assess and…
News December 5
One Size Fits All No Longer Applies
According to NADA, new-vehicle revenue in 2016 was $995 billion, and sales to women accounted for $445 billion…
News December 5
Vehicle Merchandising: Use Features Not Price
As technology has advanced, vehicle pricing through informational third-party sites has become more front and center for consumers.…
News December 5
Hard Facts: Increase Your Advertising Success
Have you thought to yourself before “hmmm I would have thought this ad would have done better?” In…
News December 1
The Power of Networking
As a car salesperson, dealership owner, or automotive vendor, learning how to become a great networker might be…
News November 29
The Internet & Phones Are the NEW “Showroom” … Your Cheese Has Been Moved
When I first entered the automotive sales industry in 1999, my sales manager at the time gave me…
News November 28
Four Things You Should Never Do When Redirecting
Whether you’ve moved your site to a new domain or are testing out a new update, you will…
News November 28
