One Size Fits All No Longer Applies
According to NADA, new-vehicle revenue in 2016 was $995 billion, and sales to women accounted for $445 billion…
News December 5Latest in: Marketing
Vehicle Merchandising: Use Features Not Price
As technology has advanced, vehicle pricing through informational third-party sites has become more front and center for consumers.…
News December 5
Hard Facts: Increase Your Advertising Success
Have you thought to yourself before “hmmm I would have thought this ad would have done better?” In…
News December 1
The Power of Networking
As a car salesperson, dealership owner, or automotive vendor, learning how to become a great networker might be…
News November 29
The Internet & Phones Are the NEW “Showroom” … Your Cheese Has Been Moved
When I first entered the automotive sales industry in 1999, my sales manager at the time gave me…
News November 28
Four Things You Should Never Do When Redirecting
Whether you’ve moved your site to a new domain or are testing out a new update, you will…
News November 28
Three Ways You Can Improve the Car-Buying Experience
The car business can be a great way to make a living. But, for every car you sell…
News November 27
Witt’s Wise Words: Winning Over the Modern Customer
Bill Wittenmyer shares how dealerships can win over the modern customer in this week’s installment of Witt’s Wise…
News November 27
Competing Against Nothing
When asked “who are your competitors in service?” most franchise dealers answer, “independent repair shops,” and state that…
News November 21
Are Dealers Really Ready for Multi-Touch Attribution?
First, let me be clear in saying that Multi-Touch Sales Attribution is still the Holy Grail of marketing…
News November 21
