Communication Makes Everything Easier
In our fast-paced society, some of the things done just a short time ago to impress and retain…
News January 16Latest in: Marketing
Attention Customers…Are You Paying Attention?
One of the biggest marketing challenges is to capture the attention of your intended audience. We are all…
News January 15
Don’t Let Your Dealership Become a Casualty of War
Amazon and Google are engaged in a war. Both produce proprietary hardware that consumers can purchase and use…
News January 12
4 Ways to Sell More Cars in 2018
When it comes to helping auto marketers move cars, 2017 was a year of moving fast and equally…
News January 11
Is Your Dealership’s Advertising Stuck in the ’60s?
Dealerships offer a dizzying array of vehicle options absolutely bursting with technologically advanced attributes. Between backup cameras, blind-spot…
News January 11
The Pros and Cons of Building a Dealership Facebook Page
The time has come to get real about Facebook. Gone are the days when it was “free” (except…
News January 11
Advertising Your Tech-spertise!
Nothing has changed as much in our automotive industry in the past 20 years as the technical advances…
News January 11
Buck the Marketing Status Quo
Far too frequently those in charge of dealership marketing decisions rely on one of two things: peer conversations/feedback,…
News January 11
When it Comes to Marketing, Don’t be the Horse with Blinders On!
One of the most frustrating things for marketers and public relations professionals is that companies tend to be…
News January 10
Hard Facts: Increase the Success of Your Marketing Efforts
Wondering how to increase engagement with your content? This week I’m sharing one quick modification you can make…
News January 5
