Hard Facts: Advertising Budget: How Are You Allocating (2018)
How are you allocating your advertising budget? Are you focusing too much on your efficiencies and not enough…
News January 2Latest in: Marketing
Hit it and Quit it – A True Love story of a Vendor and Dealer
The vendor/dealer relationship is a critical one. Sometimes it is a one sided relationship and ends up being…
News January 2
Bots Help the Grinch Steal Christmas
A trending technology is the use of bots in customer service. While bots can certainly help companies manage…
News December 29
The Untold Story of Missed Service Opportunities
When it comes to increasing service revenue, there is no shortage of areas to consider – improving process…
News December 27
Hard Facts: Is Your Marketing Strategy Practical?
Before you go and strategize campaigns that involve AR, VR, and the latest technology, make sure your campaigns…
News December 22
When Using Customer Data, Don’t Be Creepy!
When it comes to providing the ultimate customer experience, can technology go too far and instead, backfire by…
News December 22
4 Reasons Why Your Customers Love Video
For professional marketers across all industries, the top priority for 2018 is to convert leads into customers, according…
News December 21
Are Artificial Intelligence and Machine Learning Going Mainstream for Dealer Marketing?
In the automotive sector, when most people hear “Machine Learning,” they immediately think of self-driving cars – which…
News December 20
The Challenge of Split Personalities in Consumers
For those unfamiliar with the story of Sybil Dorsett, she was a woman with dissociative identity disorder who…
News December 20
The Allure of Cross-Monetization & Evolving Loyalty Rewards
Today, consumers have grown used to loyalty programs and they have become the norm. So, to keep their…
News December 19
