Don’t Let Your Dealership Become a Casualty of War
Amazon and Google are engaged in a war. Both produce proprietary hardware that consumers can purchase and use…
News January 12Latest in: Marketing
4 Ways to Sell More Cars in 2018
When it comes to helping auto marketers move cars, 2017 was a year of moving fast and equally…
News January 11
Is Your Dealership’s Advertising Stuck in the ’60s?
Dealerships offer a dizzying array of vehicle options absolutely bursting with technologically advanced attributes. Between backup cameras, blind-spot…
News January 11
The Pros and Cons of Building a Dealership Facebook Page
The time has come to get real about Facebook. Gone are the days when it was “free” (except…
News January 11
Advertising Your Tech-spertise!
Nothing has changed as much in our automotive industry in the past 20 years as the technical advances…
News January 11
Buck the Marketing Status Quo
Far too frequently those in charge of dealership marketing decisions rely on one of two things: peer conversations/feedback,…
News January 11
When it Comes to Marketing, Don’t be the Horse with Blinders On!
One of the most frustrating things for marketers and public relations professionals is that companies tend to be…
News January 10
Hard Facts: Increase the Success of Your Marketing Efforts
Wondering how to increase engagement with your content? This week I’m sharing one quick modification you can make…
News January 5
Amazon Is Coming: How Auto Dealerships Can Win
When the history of retail in the digital era is written, the calculus in defining winners and losers…
News January 5
Mystery Solved: Someone Created More GMB Listings For Your Dealership
A Toyota dealer called me this week to ask what I thought was a simple question. The eventual…
News January 5
