Q

Conference & Expo: September 22-23, 2026
DealerPoint: April 22-24, 2026

Q

Latest in: Marketing

7 Essential Tips to Create a Successful Email Marketing Campaign for Your Car Dealership

As the owner or marketing manager for a car dealership, have you ever wondered how you could effectively…

News January 31
Digital Dealer Workshops News Main Featured

Facebook Controls Attention. That’s Why Auto Dealers Need to use Facebook Marketplace. Now, You Can with Marketplace Ads.

The average American is on Facebook and its related apps almost an hour a day. With a hold…

News January 31
Main Featured

If It Looks Like a Bot, and Smells Like a Bot…

Many of us have heard about, or experienced robot (bot) traffic on websites.  There are many forms of…

News January 31
Main Featured

The Art of Turning Complaints into New Customers

The auto industry is hyper-competitive. Consumers have countless choices for buying and servicing their vehicles; from competing franchise…

News January 31
Main Featured

Why Consumers Are Navigating Away from Traditional Customer Service

In a very interesting dynamic shift, consumers are increasingly changing how they want to interact with businesses for…

News January 30

How to Navigate Error Pages Like an Expert

To err is human, and to get an error page is just another part of having a website.…

News January 29

Here’s How Facebook Marketplace Will Impact Automotive

Bob Dylan hit it on the head when he said, “The times, they are a-changin.” Few things change…

News January 29
Main Featured

Sweet Expectations

Working with an advertising agency can prove to be a difficult task. Unless you have an unlimited budget…

News January 28
Main Featured

Agencies Using the Wrong Metrics for Paid Search

I’m enjoying my new role consulting with dealer principals, VPs or partners on their digital marketing investments. Working…

News January 26
Main Featured

When Knowing What You Don’t Know Slays the Marketing Dragon

A massive amount of data is now available on every potential car buyer, with a multitude of ways…

News January 26