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Conference & Expo: October 14 -15, 2025
DealerPoint: April 22-24, 2026

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Latest in: Marketing

Oil is to an Engine, as AI is to EV

In the world of technical innovations, there’s a duo that echoes the significance of oil to an engine…

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The Click Conundrum: Why Clicks Don’t Equal Car Sales

In the competitive world of car marketing, dealerships of all sizes are constantly striving to maximize the effectiveness…

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Evaluating Your Dealership’s Marketing Strategy: Critical Analysis and Check-In

As dealership managers and marketers, it is imperative to regularly assess your progress and devise strategic plans for…

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Turn Your Inventory Videos into YouTube Shorts

When a vehicle’s make and model is entered into YouTube’s search engine, very few dealerships are returned in…

News June 16

The Ascendancy of Video: A Preferred Medium for the 21st Century Consumer

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How Digital Marketing Propels the New Way to Sell Cars

Few industries have had their sales model so changed by the Internet and COVID-19 as the auto industry.…

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The Rise of Character-Building Electric Vehicles

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AI – Are You Playing Offense or Defense?

Recently I was watching the NCAA Tournament selection when the announcers began talking about how different team members…

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How to Get More Leads with Video

One of the major reasons to implement a video marketing strategy is to make more sales. But to…

News March 27

Digital Dealer Tampa All-New Conference Tracks

News March 22