Latest in: Marketing

From Bland to Brand: Leveraging Video Content to Catalyze Customer Connections and Drive Profit Center Growth

In the dynamic landscape of the automotive industry, where competition is fierce and consumer expectations are ever-evolving, the…

Unlock ASC Events in Google Analytics 4

We hear weekly from new dealers who are struggling to properly configure their Google Analytics 4 (GA4) website…

How to Drive Success with Facebook Advertising for Car Dealerships

In the automotive industry, the influence of social media on car buying decisions is substantial. 44% of car…

Oil is to an Engine, as AI is to EV

In the world of technical innovations, there’s a duo that echoes the significance of oil to an engine…

The Click Conundrum: Why Clicks Don’t Equal Car Sales

In the competitive world of car marketing, dealerships of all sizes are constantly striving to maximize the effectiveness…

Evaluating Your Dealership’s Marketing Strategy: Critical Analysis and Check-In

As dealership managers and marketers, it is imperative to regularly assess your progress and devise strategic plans for…

Turn Your Inventory Videos into YouTube Shorts

When a vehicle’s make and model is entered into YouTube’s search engine, very few dealerships are returned in…

The Ascendancy of Video: A Preferred Medium for the 21st Century Consumer

How Digital Marketing Propels the New Way to Sell Cars

Few industries have had their sales model so changed by the Internet and COVID-19 as the auto industry.…

The Rise of Character-Building Electric Vehicles