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Latest in: Marketing

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Don’t Lose Leads to Bad Browser Compatibility

It’s a wide, wide web out there, and there are lots of tools and resources you can use…

News February 20
DD24 Teaser

Subscribe and Drive – Is Auto Subscription the Way of the Future?

As modern-day consumers expect more flexibility for their transportation needs, does the traditional model of car ownership or…

News February 20
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Making a Better Mousetrap: Leverage Consumer Behavior to Increase Conversions

As I have mentioned in past blogs, few customers complete lead forms, making it very difficult for dealers…

News February 20
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Expand Your Digital Service Marketing Strategy

When a person wants to buy a vehicle, a dealership is the first place they think of. When…

News February 19
DD24 Teaser

Calculated Metrics in Google Analytics

Several weeks ago, I attended advanced Google Analytics (GA) training in West Palm Beach FL, delivered by Brian…

News February 16
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What is Content Marketing?

Content marketing has become somewhat of a buzzword recently. With developing technology and the Internet taking over our…

News February 16
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How To Use The Law Of Reciprocity To Sell More Cars

Have you ever noticed that it’s easier to get people to do something for you after you’ve done…

News February 16
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In Video Marketing, the Car Should Be the Star

Video marketing is becoming more important as consumers increasingly choose this medium over others. That’s exactly why almost…

News February 15
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Winning Customer Loyalty through Convenience

Customer loyalty is increasingly difficult to earn. Consumers simply aren’t as loyal to a specific store as they…

News February 13

Think Tank Tuesday: How to Make Great Facebook Live Videos

If the idea of utilizing Facebook Live makes you uncomfortable, trust me- you’re not alone. But it’s time…

News February 12