Conquesting Advantages in a Competitive World
Selling cars has never been more challenging. Dealers face stiff industry competition, margin compression, and a generally indecisive…
News March 20Latest in: Marketing
Hard Facts: Why Consumer Behavior & Lead Handling Matter
It’s easy to blame our issues on others, particularly when we’re not seeing the outcomes we think we…
News March 20
Rewards Programs Mean More than Just Rewards
Rewards programs are indisputably a staple in common society. Most retailers have them and consumers have come to…
News March 20
Islands in the Stream, that is What We Are
Live video is taking over. If you have been on social media anytime lately, you probably noticed the…
News March 16
Why Omni-Channel Beats Multi-Channel Marketing
Lately I’ve heard the terms omni-channel and multi-channel marketing used interchangeably. Yet there’s a distinct difference between the…
News March 15
Actionable Content Marketing Tips for Digital Marketers
Content marketing is definitely one of the marketing practices that are here to stay. As you may notice,…
News March 14
A Dating Guide to Automotive Digital Marketing
Much like dating, the car buying process has almost moved online. Consumers know everything about you before they…
News March 14
If You WOW Them, You’re More Likely to Sell Them!
Most dealerships spend an enormous amount of money to generate their internet leads, phone calls and floor traffic…
News March 14
Hard Facts: Pinterest Parent Report Breakdown
Have you “pinned” down the right platforms for publishing your branded content? In this week’s #HardFacts, I’m explaining…
News March 13
Mastering ‘Experiential’ Marketing!
The word ‘experiential’ is a Latin word from the 1600’s relating to our actions from ‘learned’ experiences. From…
News March 10
