Platinum Rule Marketing
The Bible is the source of the Golden Rule: “do unto others as you would have them do…
News April 3Latest in: Marketing
This Is Not a Car, This Is an Experience
Time was when a prospect walked onto a dealership’s blacktop, the salesperson who took the up also took…
News April 2
Can You Afford to Make These Digital Mistakes?
We’ve talked about the importance of digital marketing time and time again. But one thing we haven’t discussed…
News April 2
Consumer Engagement Reboot
The way people engage with businesses has changed. The line has blurred between personal and traditional business communication…
News April 1
Engaging the Informed Customer’s Mind: A Quick Guide to Personalizing Your Sales Strategy Through Video
We know car buyers are shopping 20+ websites on average before they purchase. By contrast, NADA reported that…
News March 30
Your Sale Reflects Who You Are
People’s sale style reflects their personal beliefs and values. This is because we act in the way we…
News March 30
Providing the Best Social Proof Through Online Reviews
While we like to think that we’re beyond the pressures and stresses of teenage-hood, when it comes to…
News March 30
What Does Your Website Say to Your Female Customers?
We know that a dealership’s website is the #1 digital resource used by women when shopping for a…
News March 30
Think Tank: How to Make Great Video
You probably had to skip over a pre-roll ad in order to start this video. Pre-roll is a…
News March 30
Creating Rock Star Sales Professionals
We all want to have a rock star sales team! So why is it so hard to have…
News March 29
