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Conference & Expo: October 14 -15, 2025
DealerPoint: April 22-24, 2026

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Latest in: Marketing

Main Featured

Hard Facts: How to Create a Social Strategy and Content Calendar

Social can be a hard thing to master when it comes to your marketing. There are updates constantly…

News April 18
Main Featured

Is Facebook Marketing Still a Valuable Strategy? Absolutely.

Recently Facebook announced that it will stop using data from third-party data aggregators to supplement its own data…

News April 18
Casey Squier

How Localized Programmatic Advertising Can Work for Dealerships

The auto buyer’s path to purchasing a new car is extended and complex. There are 24 average touchpoints,…

News April 17
Main Featured

Think Tank: What CEOs Could Learn From Reality TV

While it may seem like reality TV comes up empty-handed in terms of educational programming, it did teach…

News April 16
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Witt’s Wise Words: All About Personalization

When is it good to have the “it’s all about me” mentality? Not often, but in this week’s…

News April 16
Jenny Vance

Stop Listening to Conventional Wisdom and Start Listening to Your Website Visitors

How would you describe the average visitor to your dealership website? If you are like many of the…

News April 13
Main Featured

How Facebook’s Latest Announcement Will Impact Your Ad Targeting

As a dealer, you need to know that the way you advertise on Facebook is about to change.…

News April 12
Main Featured

Hard Facts: 3 Ways to Leverage Facebook Targeting Changes. How to Avoid Being Screwed By Facebook!

Facebook is responding to the backlash concerning their privacy policies by making life for marketers as difficult as…

News April 12
Main Featured

Are You Setting Up Your Marketing Team for Failure?

Marketing is an incredibly complicated and convoluted field which involves everything from direct marketing, to brand management, customer…

News April 10
Main Featured

Think Tank: Still Not Getting Social? WATCH THIS

While the possibilities available with paid social advertising may seem obvious to you, they’re not to most! I…

News April 6