AutoDisrupter: The John Michael Montgomery Appointment Attempt (Digital Dealer Exclusive)
I make fun of reps during training when they do this but we have all done this. The…
News April 19Latest in: Marketing
Negative Reviews Can be Sales Gold!
Study after study finds that word-of-mouth is the single greatest influencer when it comes to sales. Providing a…
News April 18
Hard Facts: How to Create a Social Strategy and Content Calendar
Social can be a hard thing to master when it comes to your marketing. There are updates constantly…
News April 18
Is Facebook Marketing Still a Valuable Strategy? Absolutely.
Recently Facebook announced that it will stop using data from third-party data aggregators to supplement its own data…
News April 18
How Localized Programmatic Advertising Can Work for Dealerships
The auto buyer’s path to purchasing a new car is extended and complex. There are 24 average touchpoints,…
News April 17
Think Tank: What CEOs Could Learn From Reality TV
While it may seem like reality TV comes up empty-handed in terms of educational programming, it did teach…
News April 16
Witt’s Wise Words: All About Personalization
When is it good to have the “it’s all about me” mentality? Not often, but in this week’s…
News April 16
Stop Listening to Conventional Wisdom and Start Listening to Your Website Visitors
How would you describe the average visitor to your dealership website? If you are like many of the…
News April 13
How Facebook’s Latest Announcement Will Impact Your Ad Targeting
As a dealer, you need to know that the way you advertise on Facebook is about to change.…
News April 12
Hard Facts: 3 Ways to Leverage Facebook Targeting Changes. How to Avoid Being Screwed By Facebook!
Facebook is responding to the backlash concerning their privacy policies by making life for marketers as difficult as…
News April 12
