Your Best Advertising Target!
The best money you’ll ever spend on advertising is targeting the people you consider your ‘best’ customer! Because…
News May 9Latest in: Marketing
Is Prospecting for Customers a Lost Art?
As a salesperson, do you wait for leads and ups, or do you go out and actively prospect…
News May 9
Why Creative Marketing Matters
So much of the conversation in automotive marketing today is focused on how to leverage technology and data…
News May 9
Balancing Mobile and Desktop Goals
Did you know that mobile conversion rates are less than half compared to desktop? So, why are digital…
News May 8
Amazon Enters the Auto Service Business
Ujj Nath sends a wake-up call to dealers as Amazon enters the automotive service business in his new…
News May 8
10 Myths About Instagram For Business
Being one of the most popular social media platforms, Instagram has also become a very popular place for…
News May 2
What’s Number Chunking & Why Is It Important?
President & Partner Michael Markette explains number-chunking & how that strategy can help dealers re-engage with more consumers.
News May 2
Email Marketing Remains a Powerful Tool-Here’s Why
Marketing is constantly evolving to fit what companies need, what catches the attention of customers, and what the…
News May 2
How Dealers Can Build Customer Loyalty [On and Off the Lot]
Building brand loyalty is an ongoing struggle for auto dealers. Once a customer drives off the lot in…
News April 30
Leasing, a Great Opportunity for More Transparency
As the cost of vehicles goes up, leasing is making a strong rebound in the market. OEM and…
News April 30
