Why Single Attribution is a Fool’s Errand
Affinitiv CEO & Executive Chairman Scot Eisenfelder explains why single attribution is a fool’s errand in this video…
News May 16Latest in: Marketing
Hard Facts: Action Items for Google Ad Copy: Headline and Description
Attention spans continue to shorten drastically; are you considering that when writing your ad copy? Extended text ads…
News May 11
In Car Sales, the Best Social Marketer Wins
In the age of customer experience, successful salespeople have transitioned from an “always be closing” mindset to an…
News May 11
Resolving Dealer Mysteries Requires a New Standard
Are you ever frustrated by the inaccurate sourcing of sales? I’m sure that most of you do everything…
News May 11
Marketing Mistakes: A Little Pizza While You Die?
I’m pretty sure most of you have received some sort of marketing that was either irrelevant, offensive or…
News May 10
Omni-what? Your Dealership and the Emergence of the Omnichannel Approach
There’s no doubt about it: the car-buying process has changed pretty radically in the past 15 years. Whereas…
News May 9
10 Questions to Ask When Hiring a Social Media Manager
Every dealer wants his or her business to grow. At some point (maybe it’s today), you’ll likely recognize…
News May 9
“Voicemail:” Untapped Opportunity
There are always conversations about phone sales or how important having an inbound/outbound phone strategy is, and debates…
News May 9
Your Best Advertising Target!
The best money you’ll ever spend on advertising is targeting the people you consider your ‘best’ customer! Because…
News May 9
Is Prospecting for Customers a Lost Art?
As a salesperson, do you wait for leads and ups, or do you go out and actively prospect…
News May 9
