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Conference & Expo: October 14 -15, 2025
DealerPoint: April 22-24, 2026

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Latest in: Marketing

Main Featured

We Have Video Content, Now What? (Part 2)

Tim James shares why simply having video content isn’t enough in the second video blog in this series.

News April 30
Main Featured

Think Tank: How Long Should My Videos Be? I Video Tips & Ideal Video Length

 “Hey Paul, how long should my videos be?” This is a common question I get asked from…

News April 26
Main Featured

Dealers Challenged with Google’s “Questions & Answers”

While setting up some new dealer marketing audits, I noticed a growing trend that will only become a…

News April 25

What’s the Right Budget for Service?

Scot Eisenfelder shares what he believes the right marketing budget for service should be for dealerships.

News April 25
Kevin Doory

How Not to Write for SEO

We know that you’re creating content for the benefit of your users. You want them to get the…

News April 25
Russ Daniels

Making Money with Merchandising

The auto industry has shifted to a digital-first world and dealers need to adapt or they will continue…

News April 24

Hard Facts: Email Deliverability Best Practices, Improve Email Deliverability

There is one medium where you can guarantee how you interact and engage with your audience? An audience…

News April 23
Main Featured

Do You Have Amazon Expectations?

Amazon is leading the way in convenience. Do you agree? Ujj Nath shares his perspective in his latest…

News April 23
Main Featured

4 Steps to Advertising that Converts

Nowadays, the competition for consumer attention is fierce. Many dealers focus on attempting to do a better job…

News April 23
Main Featured

Freebie Friday: 6 Degrees of Separation

What does 6 degrees of separation mean to you? Well, to ELEAD1ONE Partner Bill Wittenmyer, it means the…

News April 20
1

Fire at Ford Supplier to Disrupt Business for Months

Automotive News | Car, EV & Dealership News - Automotive News
3

Trump Considers Major Tariff Relief for U.S. Automakers

CBT News | Automotive Industry | Dealership News
5

A People-first playbook: Using AI in Dealerships

Automotive News | Car, EV & Dealership News - Automotive News