Global Advertising Spend to Increase by 4.9% in 2012 to Over $465 Billion
BOSTON, MA – Following 3.8 percent growth in 2011, global advertising spending is expected to grow by 4.9…
News February 29Latest in: Dealer News
Subaru Launches FirstCarStory.com Allowing Car Lovers to Share Their First Car Experiences Through Animated Storytelling
CHERRY HILL, N.J. — Subaru of America, Inc. announced the launch of its First Car Story campaign supporting…
News February 29DealerTrack Announces Pricing of Private Offering of $175 Million of 1.50% Senior Convertible Notes
NEW YORK — DealerTrack Holdings, Inc. (“DealerTrack”) announced the pricing of its private offering of $175 million aggregate principal…
News February 28ADP Digital Marketing Building Cambridge Analytics Center Autotegrity acquired as nucleus of new facility for optimizing online consumer experiences
SEATTLE, WA – ADP Dealer Services and its Digital Marketing group, announced that it has acquired Autotegrity from…
News February 28Trilogy Inc. Promotes Mike Richards to President of Trilogy Automotive
AUSTIN, TEXAS – Trilogy Inc. today announced that experienced automotive industry executive Mike Richards has been promoted to President…
News February 28Dealers upselling more F&I products with MyStar™ Personal Assistant program
Dallas, TX –Since the Finance and Insurance Department is one of the most valuable profit generators at any…
News February 28
First Time in Nearly a Decade One Brand Has Dominated Consumer Reports’ Top Picks
YONKERS, N.Y. — As the competition grows stronger with each passing year, it has been increasingly difficult for…
News February 28
Chrysler Brand Introduces New ‘Imported from Detroit™’ Merchandise
Auburn Hills, Mich. – The Chrysler brand has introduced a new line of “Imported from Detroit™” (IFD) merchandise…
News February 28
Sonic Automotive, Inc. Reports Profits up 46%
CHARLOTTE, N.C. — Sonic Automotive, Inc., one of the nation’s largest automotive retailers, this week reported 2011 fourth quarter…
News February 28
AutoTrader.com and vAuto Executives Share How to Measure Automotive Marketing Performance and Improve Results
Howard Polirer, director of Industry Education at AutoTrader.com and Bill Reidy, director of sales at vAuto, are sharing…
News February 28
