GM shuffling ad agencies for Chevy, Cadillac
DETROIT — General Motors is shuffling the advertising agencies of its most important brands, Chevrolet and Cadillac, as…
News March 21Latest in: Dealer News
Young Car Buyers Shift Preferences from Japanese to U.S. and Korean Brands, Reports Edmunds.com
SANTA MONICA, Calif. — American auto brands are gaining strength with younger buyers in the U.S., while their…
News March 21
Reputation Management, Credibility and the User Experience
According to Internet Marketing Ninjas, reputation management is more and more important since the new design changes to…
News March 21App-Connected Vehicles to Reach 20% of Consumer Cars in Western Europe and North America by 2017
New Standards and High Smartphone Ownership to Spur US and Western European App Connected Cars to 90 Million…
News March 21
Don’t Panic at One-Click Hits: Tips to Interpret Bounce Rate Metrics
Sources at Search Engine Watch explain the meaning behind Bounce Rate. Site visitors who leave you with one…
News March 21
Automotive Insights: Google’s New Business Forward Channel for the Auto Industry
Google’s recent unveiling of Think Insights presents a section for the Auto Industry. Click the link below to…
News March 21
From Dealer to Leader: United Nissan’s Speedy Service Teaches Quick Boosts in Sales and Morale
From Automotive News, an interview with United Nissan’s Owner Don Foreman reveals management tactics for the service office…
News March 21Attract, convert and retain customers across any channel with Autonomy Optimost
It’s no surprise that marketers must continuously adapt to the demands and expectations of their audience. Wouldn’t it…
News March 21
Manager Productivity = Dealer Profit
Technology has changed the way we do business, and today’s customer has more information at their fingertips than…
News March 20
Reverse Auctions, Fad or Future?
From Entrepreneur.com, successful new start-up Yumani takes auctions to the consumer. Retailers do the bidding, and the lowest…
News March 20
