Who is Serving Who?
“The customer knows in the first 60 seconds if you are trying to help them, or help yourself.…
News January 2Latest in: Dealer News
Buyer Budget Rescue is Goodwill Karma for Car Dealers
Auto dealers aren’t budget counselors, but what if they were? Think of the goodwill a dealer would create…
News January 2NEW CAR INVENTORY MANAGEMENT TOOLS TO BE LAUNCHED AT NADA 2014
New Car IQ™ (www.newcariq.com), the automotive industry’s first new car inventory management system, will be officially unveiled at…
News January 2
What Really Makes A Customer Defensive
Having been in the car business for over thirty years, I have often been amazed at how some…
News January 2Our focus is on Pre-Owned Net profit in 2014
Well troops, if we’ve ever had a real opportunity to capitalize on market share and improving volume and…
News January 2
Tackling the Car Business’ Digital Frontier
How Interactive 360 provides dealers a boutique “all-in-one” digital solution with guaranteed results This story starts out like…
News December 31
Interview with Forrest McConnell III, the 2014 National Automobile Dealers Association Chairman
Forrest McConnell III is the 2014 National Automobile Dealers Association Chairman succeeding David Westcott. Forrest enters the role…
News December 31Stretching Your Dollars: Three Ways to Get More Leads Out of Your Existing Budget with Search Engine Marketing
In the last year automotive advertising spend in television and radio have decreased by 17 and 15 percent…
News December 31
What Do Women Want? Not These 10 Cars…
From Market Watch: What do women want? The differences between men and women have mystified psychoanalysts, philosophers and…
News December 31
Online Marketing vs. Outdoor Advertising – What Should Your Dealership Choose?
Online marketing vs. outdoor advertising, according to Stratosphere Studio. Lately, we’ve been talking a lot about the various…
News December 31
