Marketing to Your “Personas” and Not Your Target Audience
Our industry will always be rife with buzz-words. As we depart from another engaging Digital Dealer Conference, I…
News September 3Latest in: Dealer News
DealerBuilt Appoints Automotive Industry Veteran Keith Baker as Chief Revenue Officer
Mason City Iowa, August 28, 2019 — DealerBuilt, a proven enterprise Dealer Management System (DMS) for automobile dealers…
News September 3
Affinitiv and AutoLoop Complete Merger
Chicago, IL—September 3rd, 2019— Affinitiv, Inc. (“Affinitiv”) and Loop LLC (“AutoLoop”), leading providers of data-driven marketing automation and…
News September 3
Autotrader Changes History for the Better in New “Finally, It’s Easy” Campaign
ATLANTA, Sept. 3, 2019 — From sleds to horse-drawn carriages and now, with today’s modern vehicles, people from all eras…
News September 3
Darwin Automotive Expands F&I Everywhere Capability with Release of U-Draw
Iselin, NJ, September 3, 2019 — Darwin Automotive, a leading F&I software provider for the automotive industry, today…
News September 3fusionZONE Automotive Hires Automotive Industry Digital Marketing Specialist Adam Swanson as OEM Director
Lakeland, FL, September 3, 2019 – fusionZONE Automotive, LLC today announced the appointment of Adam Swanson as OEM…
News September 3Auto Retail Comes Roaring Back in 2019
By Ryan Kerrigan, Managing Director, Kerrigan Advisors Though SAAR remains relatively flat in recent years (see Chart 1),…
News September 3Off the Sidelines & in the Game
By Brian Bastin, Program Director, Automotive Dealership Management Keiser University Staggering! There is no other way to describe…
News September 3
Advice on Investing in New Technology
This week's #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what…
News August 30An Innovative Way to Keep the Roads Safe & Bring in Customers
Have you ever seen a fellow motorist texting while driving? What about eating while driving? Putting on makeup?…
News August 30
