Catch Up With These 3 Big Waves in Marketing to Women
Catch up with these 3 big waves in marketing to women, from Entrepreneur. Despite the fact that in…
News July 1Latest in: Dealer News
Using Technology to Find Profit
Most technology companies are hungry for growth to increase their profitability. This growth can come from new products…
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The Benefits and Challenges of Increased OEM Recalls
With GM’s latest recall bringing their year-to-date total up to 16 million vehicles, and then Ford announcing a…
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Dealers Need to Focus on Chat Metrics That Mean Something
How to get to the heart of actual chat performance and ROI Chat for dealer sites has been…
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Building Trust with Strong Multi-Level Communication
Building trust with your customers is an aspect of automotive marketing that every dealer needs to focus on.…
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Insurance Company Loyalty… What Does it Mean?
If you asked ten people what loyalty means you would probably get ten different answers. Certainly many couples…
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A Matter of Trust: Building the Dealer-Customer Relationship
Trust isn’t just the subject of a Billy Joel song; it is the essence of any successful relationship,…
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GM recalls 8.4M vehicles in 6 new campaigns
GM recalls 8.4M vehicles in 6 new campaigns, according to The Detroit News. General Motors Co.’s growing recall…
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When-ing and Then-ing: A Common Succession Planning Pitfall
I recently agreed to be the wingman for Dr. Merlot who was calling on a succession planning prospect,…
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Who Should Pick the Car?
Logically, you might think it is almost crazy to ask, “Who should pick the car?” I am sure…
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