Is Your Service Department Invisible?
For car dealerships, when it comes to marketing, the overwhelming majority of messages tend to revolve around sales.…
News July 11Latest in: Dealer News
Why Are Service Customers Defecting to the Aftermarket?
Dealerships are getting 13% of the annual customer-pay service pie. Of the $232 billion spent by consumers on…
News July 11
Appointments Are All That Matter
One of the great things about what I do is that I get to speak to a lot…
News July 11
What’s Old is New Again: Best Practices for Handling Customer Phone Calls
What’s in the pocket or purse of nearly every car buyer today? A smartphone. And what does that…
News July 11
Email Marketing: The Automation Equation
To automate or not to automate? That is the email marketing question. Time is finite, but words are…
News July 11
Interview with Greg Kaminsky, President, El Cajon Toyota, El Cajon Honda
Greg Kaminsky was in his late teens when he first encountered the automotive retail business. By the end…
News July 8
A Call for Improved Effectiveness and Efficiencies in Human Capital Management
If a new or used car manager made the wrong decision nearly 75 percent of the time, chances…
News July 8
Creative Marketing Tips and Tricks For Dealerships [EXCLUSIVE VIDEO]
By fusing creative marketing, public relations, videography and social media, a dealership can leverage trending conversations (in this…
News July 8
What’s Really Going On in an Open Floor?
Let’s get to the point, the argument that many dealers make against having a Modern Sales Floor (closed…
News July 8
Ficosa Wins a Contract to Produce for the First Time the Electromechanical Seat-Adjustment System
Ficosa, a top-tier global provider devoted to the research, development, manufacturing and marketing of high-technology vision, safety, connectivity…
News July 8
