Why Equal is Not Fair
“But I love all my kids equally and I want to treat them fairly!” exclaimed Ted, the exasperated…
News December 1Latest in: Dealer News
The Most Important Factor to Consider When Choosing a PPC Vendor [VIDEO]
In this short video blog, Clarivoy CEO Steve White shares the one question that every dealer should ask…
News November 30
Autodisrupter Episode 16 – Let’s Talk About Experience Again [EXCLUSIVE VIDEO]
On this episode we are going to talk about experience again and how your customer doesn't care about…
News November 30
Secret Formula Revealed For Creating More Dollars Per RO
While sitting in my client’s service manager office recently, I overheard this conversation between an elderly lady customer…
News November 29
Van Horn Automotive Becomes First Employee-Owned Dealer Group in Wisconsin
Van Horn Automotive Group Inc., headquartered in Plymouth WI, is now partially employee-owned and is the first employee-owned…
News November 29
Pearl Technology Launches Unique Mobile Device Proximity Marketing Platform for Auto Dealers
Pearl Technology Holdings, LLC, (Pearl) today announced the launch of Pearl Proximity, LLC, a new platform that allows…
News November 29
Using Marketing to Hire an Engaged Staff
The automotive industry has a sales department staffing problem – and a big one. In fact, NADA has…
News November 29
Consistency: Better Than a Crystal Ball
If you’re like most dealers, you may feel that you don’t want to inundate your customers with mail.…
News November 29
Take it to Turbo: Foolproof Ways to Engage Your Online Audience
You already know your customers are online learning about the products and services they’re considering. And you’re probably…
News November 29
Car-Shopping Activity During Cyber Monday
Cyber Monday is known as the day for getting deals on everything from toys to electronics. But what…
News November 22
