The Six Problems with the Friendly Confines
My Chicago Cubs are still World Series Champs, until spring training begins again at least. Countless games I’ve…
News February 1Latest in: Dealer News
Simplify the Complex – Organize for Success in 2017
As you survey your organization in 2017 you are likely focused on how you can make some permanent…
News February 1
VW Dealer Settlement Nearing Completion
By the time this article is published, we hope to have final approval of the settlement agreement between…
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When Your Management Isn’t
When you look at the picture above, what do you see? If you’re like many people, you might…
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How to Effectively Apply Consequences
In today’s pampered age and increasingly politically correct climate, “applying consequences” has somehow become perceived as harsh, unfair,…
News February 1
Hold On to What You’ve Got, Reach Out to Get More
Happy New Year! As we turn the page to 2017, I would like to suggest three New Year’s…
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How to Leverage Conversion Optimization to Create the Best Car Shopping Experience Online
Online shoppers: so close and yet so far. Your dealership’s future customers are out there browsing the internet…
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Interview with Mel Watson, General Manager of BMW of Spokane
Mel Watson brings a passion for cars and a strong community commitment to his position as General Manager…
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4 "Big Data" Principles All Marketing Champions Need To Know
Champion boxers like Muhammad Ali are not made overnight; training is fundamental to their success. Similarly, leading dealerships…
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Interview With Don Hall – Part II
As mentioned in the January issue, Don Hall and I spent numerous hours together attempting to take a…
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