Leveraging Dealership Data to Improve Your Advertising ROI
Dealerships have traditionally saturated their market with TV, radio, and print ads without much insight to how these…
News February 21Latest in: Dealer News
How to Capture More Revenue Without Much Effort
One of the advantages of Pre-Paid Maintenance Programs (PPM) is that they span the generational gaps. Regardless of…
News February 21
The Gaps Between Millennial Expectations & Reality In the Service Drive [VIDEO]
VP Analytics & Data Services Doug Van Sach shares some gaps between Millennial expectations and reality in this…
News February 17
The Generational Differences in Car Buying
In the past, when it came time to buy a car, the family loaded up and toured dealerships…
News February 17
Come On – Does Video REALLY Sell Cars?
Technology has drastically changed the way businesses and auto dealers operate. Hey, think about it. It was not…
News February 16
Effective Marketing – Don’t Forget the Service Department!
While dealers spend a lot of money on marketing, often, most of that spend is directed at the…
News February 15
Think Tank Tuesday : Is Simplicity Better for Advertising? [VIDEO]
This week on Think Tank Tuesday, Paul goes through some of the titles of sales events that we’ve…
News February 15
6 Things You Should Know About Your PC
A PC is arguably the most important tool you use on a daily basis. It's used to communicate…
News February 15
BOTS EXPOSED: Defining & Uncovering Your Wasted Ad Spend
Over the last several months, it’s been refreshing to see more and more automotive leaders shifting their focus…
News February 14
How to Introduce a New Technology Into Your Dealership
Every year at NADA I am amazed at the number of new and exciting technologies being introduced. Some…
News February 14
