Screen vs. Screen: How to Bridge the Creative Gap from TV Commercials to Video Pre-Roll Advertising
For decades, television has been the ultimate advertising playground for car dealers. From crazy to conservative, from soft…
News August 7Latest in: Dealer News
Faster, Simpler, Easier is Going to Win
What can we learn from Amazon about streamlining the automobile purchase process? Let’s start with a far-flung example.…
News August 7
Who Is Responsible for Your Company’s Success? You Are!
I was teaching a workshop the other day at an Automotive Digital Marketing Event on building a successful…
News August 7
UsedCarsforsale Domain Sells for Whopping $340,000
The domain usedcarsforsale.com, just recently sold for $340,000.00. This is the largest purchase of a domain name in…
News August 7
Survey Says: The Most Common Automotive Marketing Mistake Is…
Raise your hand if you love wasting as much money as possible. We don’t mean if you like…
News August 7
Cyber Resilience for Retail Dealers: Going Beyond Security to a New Level of Readiness
In recent years, the term “cyber resilience” has become common in discussions about cybersecurity, risk management, and breach…
News August 7
Manufacturing Service Success
Anyone who lived through the 1970’s will remember the sea change that occurred in the auto industry as…
News August 7
If Your Data Is in Danger, So Is Your Business: Take Steps Today to Protect Your Most Valuable Asset
Your dealership has likely spent millions of dollars and hundreds of hours building your database and related systems.…
News August 7
The Engine of Opportunity: Data Analytics and the Automotive Revolution
“Big Data”—and the rapidly evolving tools and technologies we use to gather, manage and analyze that data—continues to…
News August 7
Are you Killing Customers Softly with the Same Old Song?
In a recent article Colin Shaw, a leading customer experience thought leader and author, details his car-buying experience…
News August 7
