DATA DRIVES DOLLARS: Google Analytics Is Your Key to Finding Serious Shoppers
You want to sell more cars. You’re confident you’ve covered all the bases – radio, TV, print, digital,…
News August 3Latest in: Dealer News
Cover Story: Dealer Magazine Interview – Joe Wajda
Joe Wajda, Executive Manager World Subaru, Tinton Falls, NJ World Jeep Chrysler Dodge Ram, Shrewsbury, NJ Joe Wajda…
News August 3
Advertising ‘Attitude’ is Everything!
In advertising, just as in every other aspect of your business, attitude IS everything. The tone, the message, the…
News August 3
The Potential Demise of the Automobile Franchise System? The Time for Change Is Now!
Previously I have written about the importance of visionary change in dealerships. Why is it this industry largely…
News August 3
Developing a Dealer-Minded Attitude
It is just too easy to not care. This was the keynote topic at a graduation a colleague…
News August 3
Rediscover the Lost Art of Mentoring
The best leaders leave a legacy by reproducing themselves into high-potential team members. While leaders should train, coach,…
News August 3
Video Marketing Strategy: Where To Start [VIDEO]
Head of National Accounts for Flick Fusion Ted Dupuy shares the beginning path for dealers looking to begin…
News August 3
How Do We Know That VDP Views Matter?
I love Netflix. For better or for worse, I’ll patiently wait for the next season of Daredevil to…
News August 2
How to Leverage AI and Machine Learning to Affect Your Dealership’s Bottom Line
Even if you’re not a tech aficionado, chances are artificial intelligence, best known as AI, is already part…
News August 2
Engender Car Buyer Confidence for Better Outcomes: How Confidence Influences Female Behavior and Auto Dealer Success
With technological literacy all but mastered, the time to tackle gender literacy is now. In her book Why…
News August 2
