Warning! Your Customers Know More Than Your Salespeople. But Not for Long.
A customer walks into your dealership wanting to know all about the 2015 Acura TLX you have on…
News January 11Latest in: Dealer News
Shifting from Crisis To Opportunity
Imagine for a moment you are walking along a trail in the forest which has a swollen swiftly…
News January 11
You Don’t Have to Be Blood to Be Family in the Dealership
An owner’s perspective about the purpose and who the business serves directly impacts culture, ability to recruit and…
News January 11
The Art of Handling Mistakes
I recently filmed a DVD program for my online training platform on the topic of handling mistakes, and…
News January 11
Buck the Marketing Status Quo
Far too frequently those in charge of dealership marketing decisions rely on one of two things: peer conversations/feedback,…
News January 11
Conflict: The Silent Killer Lurking Beneath the Surface
I was sitting with my wife the other night watching the movie Jaws on TV. My wife mentioned…
News January 10
LEASE CREDIT APPROVAL RATES PERFORM BETTER THAN USUAL IN DECEMBER
More Applicants are Approved than Usual This Past Holiday Season CINCINNATI, OHIO (January 10, 2018) – Swapalease.com,…
News January 10
Give Them Some Skin in the Game, Stop the Silos
There can be no arguing that most dealerships operate in silos. Typically, four exist: New Car Sales, Used Car…
News January 10
When it Comes to Marketing, Don’t be the Horse with Blinders On!
One of the most frustrating things for marketers and public relations professionals is that companies tend to be…
News January 10
Used Car Market Insights: Market Decline Continues in the New Year
Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck…
News January 9
