Hard Facts: Advertising Budget: How Are You Allocating (2018)
How are you allocating your advertising budget? Are you focusing too much on your efficiencies and not enough…
News January 2Latest in: Dealer News
Defending Your Dealership: Tools to Prevent Cyberattack and Fraud
Cyberattacks have increased at an alarming rate. According to the FBI’s Internet Crime Complaint Center, victims of email…
News January 2
Hit it and Quit it – A True Love story of a Vendor and Dealer
The vendor/dealer relationship is a critical one. Sometimes it is a one sided relationship and ends up being…
News January 2
Do You Want E-Contracting or Not? Decide Already!
Much progress has been made in the journey towards paperless transactions. We can now sign tax returns online;…
News January 2
Bots Help the Grinch Steal Christmas
A trending technology is the use of bots in customer service. While bots can certainly help companies manage…
News December 29
Recalls: Perhaps California has the Solution?
It’s always frustrating to read articles about the challenges legislators, manufacturers and states have with low recall compliance…
News December 29
The Untold Story of Missed Service Opportunities
When it comes to increasing service revenue, there is no shortage of areas to consider – improving process…
News December 27
Used Car Market Insights: Record Decline for Truck Segment
Welcome to this week’s edition of Black Book Market Insights with in-depth analysis of used car and truck valuation…
News December 26
Don’t View Questions as a Weakness
A recent article on CustomerThink explains how many companies view requesting customer feedback as a weakness. However, by…
News December 26
Hard Facts: Is Your Marketing Strategy Practical?
Before you go and strategize campaigns that involve AR, VR, and the latest technology, make sure your campaigns…
News December 22
